Your name matters, that’s why 70% of UK customers will spend more to show their trust in a brand.
But finding the perfect name for an events business can be a daunting task. Coming up with something unique yet reflective of your company’s mission and values requires a lot of thought, but it’s a crucial step when you start an event planning business.
That’s why, at Eventbrite, we put together this guide to help with brainstorming event company names, as well as a collection of events-industry business names that you can draw inspiration from. We’ve included examples from Eventbrite creators — successful event-planning businesses that you can learn from.
We’ll also discuss important considerations, such as trade marks and domain availability, so you can make sure your business name is both creative and secure. With the right name and a little bit of effort, you can start a memorable and successful event-planning business.
How do I name my event planning business?
One way to think about your event company name is to consider the different types of names you could have. There’s a wide variety of names you could think of, but many of them fit into three general categories: direct, thematic, and creative names.
Direct business names
Direct names are ones that state what the company is in the most clear terms possible. Many small businesses choose to go this route with their names. They’re helpful, easy to remember, and almost never controversial.
There are a few ways to construct a business name like this.
One common way is to use your first name and then the type of the business, e.g. Event Planning by Rosemarie. Another is to use the name of a location, such as a city, neighbourhood, or local geographical feature. This would sound like Edinburgh History & Culture (guess where they are and what types of events they organise?) or Manchester Event Planners.
These names might not be as exciting or unique as other names. But their simplicity is also the secret to their success — a simple, descriptive name tells your prospective customers exactly what they need to know straight away and in a memorable way. They can also be great for search engine optimisation (SEO)!
Thematic business names
A thematic name is a more abstract choice than a direct name. It should still have a clear relationship to the business, but it might be more obscure than just your name. It could also incorporate your special spin on the business.
These names have the advantage of showing people a little more of the flavour or ethos of your business. The care implied by a name like Better Together Event Planning & Management tells you something about the values that business holds.
A thematic name can also signal the price range or type of event you offer. Lux Events clearly positions itself as a premium event planner, while Action Events Management specialises in extreme sports and events that get your adrenaline pumping. A thematic name in a foreign language can signal that you speak another language or have experience in cross-cultural event planning, as with December in Ghana.
You can also combine this type of name with the previous one. That’s the approach of Jess Pfeffer Holistic Event Planning: the name can both build on the founder’s brand and give more specificity to the kind of event planning they do.
Overall, thematic names give you a greater flexibility to signal something more about your business. Whether it’s the type of events you plan, the price range you do it at, or the ethos with which you approach event management, a thematic name helps you give your brand more character.
Creative business names
Creative event planning names are a great way to make sure your brand stays unique. There are unlimited possibilities for you to get creative with, but there are a few directions that many companies choose to take with their unique and creative names.
Some names are fully abstract, choosing onomatopoeias or made-up words. Companies like Comma Crazy x Energy by MK can be certain their name is fully unique, and the bouncy, fun sound of the name still lets you know how they approach event management. This does have the disadvantage of being less clear, however —the name doesn’t tell you anything about what they do.
Other names are still creative but a little more concrete. Etc. Event Planning has a clever name that implies they’ll take care of all the details you’d usually sum up in a simple “etc.”
These business names are less accessible than others, but they’re the most unique. The goal with a creative event planning company name is to come up with one that you feel suits your business and communicates something about it.
Proven strategies for choosing an events industry company name
While it might seem easy at first, there are a few things to keep in mind when you decide on a name for your event planning company. Then, you’ll want to test the name out to make sure your judgement was correct.
Factors for choosing a great name
The most important factors to consider when choosing your event planning company’s name are:
- Domain availability
Domain availability is important because you’ll want to make a website to market your event planning company. You should make sure you can match your domain name with the name of your company. - Uniqueness
Your company shouldn’t sound like the competition. That can create copyright and trademark issues. It also means that when people google your company’s name, they might get a competitor’s website instead. You should also stay away from names of well-known, international companies — Apple is already taken! - Trade mark and competition
Make sure to check if the company name you’re thinking of is already trade marked. If it is, it could put you in a vulnerable position in the future, so it’s best to stay away from trade marked names. - Industry jargon/accessibility
You also don’t want to name your company after a highly technical term that normal people won’t understand or a word that sounds like it belongs in another industry. - Tongue-twister factor
A name that’s hard to say won’t get said. Sally Cell’s Seashell Sales wouldn’t be a great company name because it’s hard to pronounce. That can seriously hurt your word-of-mouth marketing! - Whether it sounds silly in other languages
Similarly, stay away from words that sound silly in other commonly-spoken languages in your region. That’s the lesson of the apocryphal story that the Chevy Nova didn’t sell well in Spanish-speaking countries because its name means “doesn’t go.”
- Descriptive accuracy
Of course, you’ll want a name that describes your business. An event planning company called “Carl’s Auto Parts” would be pretty confusing and definitely harm your business. - What feelings it inspires
Consider how your company’s name makes people feel. If your event planning business specialises in children’s birthday parties, make sure to have a welcoming and child-friendly name. If you create haunted houses, something a little spookier might be in order.
Want to create a stellar event page?
Test your name
Once you’ve found a name that you think checks all those boxes, it’s time for you to test it out with others. You can ask your friends, family, and trusted coworkers to give their honest opinions on your chosen name.
How to trade mark an events business name
Once you’ve chosen your name, you may want to trade mark it to make sure that competitors can’t use the same one. But first, you’ll need to figure out whether it’s available for trade marking in the UK, and then you can register your trade mark.
Check existing trade marks
In order to figure out whether you can trade mark your company’s name, you’ll need to find out if it’s already registered to another company. To do that, search the UK Intellectual Property Office’s trade mark checker.
You can search by keyword, phrase, image, trade mark number, owner, flag emblem or hallmark. It will show you every registered trade mark with similarities to your own, but you should make sure to do separate searches for other, similar names. If you want to register “ABC Event Management,” you should search for “A.B.C. Event Coordination” to be sure there aren’t other names too close to the one you want to register.
Register your event business name
Once you find a name you’re ready to register, you can file it with the Intellectual Property Office. On your application, it’ll ask for a general category and specific type of goods or services you want to use your trade mark for (these are known as “classes” or “terms”).
Just search for a relevant keyword like “event planning” and identify at least one class and one term that accurately covers what your business does. Then, you can use that same description on your application.
After you complete your application, the Intellectual Property Office will decide whether to approve it or not. If they do, they’ll publish it in a journal and give others the opportunity to oppose it. If that happens, you might need to contact a solicitor. If they reject it, you can file for reconsideration or even appeal the decision.
Example event planning company names
Eventbrite has come up with 150 suggestions for names of event planning companies. Of course, not all of these will work for you, but we hope they can be a springboard for you to make your own name. If you find a name you love, make sure you run it through the UK Intellectual Property Office’s trade mark search to check if it’s trade marked!
Unique event company names
These names are unlike anything else out there. They’re a great foundation for your brand and can give a distinct character to your business as soon as people hear the name. For example, Rocky Mountain Events mixes a local landmark with a descriptive word — while readily recognisable, it’s more unique than a simple city name.
Here are some unique names that you can use as starting points to make your own:
1. The Eventful Company
2. All-In Events
3. Creative Bash Planning
4. Gatherology Event Planners
5. Hostly Party Planners and Consultants
6. Experiential Entertainment
7. Planify Events
8. Unforgettable Occasions
9. Socialite Soirees
10. Partyology Ltd.
11. Shangri-La Celebrations
12. The Art of Entertaining
13. Juntamos Planning and Events Management
14. Festive Fêtes
15. Magnolia Events & Design
16. The Glam Squad Event Planners
17. Second Nature Event Planners
18. The Celebration Creators
19. Experience Extravaganza Events
20. Bright Beat Happenings
21. The Scene Setters
22. Fun Flurries Event Planners
23. Koi Event Consultants
24. Splendid Soirees
25. Delightful Celebration Design
26. The Fun Factory
27. Momentum Party Planners
28. Party Picassos
29. Marvellous Memories
30. Dionysus Party Productions
Creative event planning company names
A creative company name is different from a unique one because it conjures a more abstract image and tells your audience that you can think outside the box. Madness Event Management has a creative name that brings to mind the crazy parties the company throws.
These creative company names can inspire you to think outside the box for your event planning company’s name:
31. Momentous Moments Event Planning
32. Nebula Event Management
33. Northern Rose Events
34. Galactic Get-togethers
35. Joyful Jubilees
36. Celestial Celebrations
37. The Sparkle Factory
38. Euphoria Event Planners
39. Fantastical Fiestas Event Management
40. Heavenly Hosts Event Planners
41. Aurora Events Management
42. Fairytale Festivities Event Design
43. Platinum Parties Event Planners
44. Renaissance Party Planning
45. Gilded Galas Event Planners
46. Frenzy Events Management
47. Vulcan Event Planners
48. Starstruck Celebrations Event Planners
49. Rapture Events Management
50. Regal Receptions Event Designers
51. Turtle Island Events
52. One More Night Event Planning
53. Paradise Party Planners
54. Zenith Events Management
55. Odyssey Event Planners
56. Ascension Events Management
57. Crescendo Special Events
58. Dazzle Parties & Events
59. Vibrant Vibes Event Planning
60. Rainbow Revel Events Designers
Catchy event planning company names
A catchy event planning company name is great because it’s easy to remember. That means when you’re meeting new people at a networking event or industry meetup, they’ll be able to recall your company’s name when they’re looking for an event planner. Alliteration, like in the name of Carrecia’s Creative Event Planning, can help make your company’s name more catchy.
Here are some other ideas to help you create a catchy event name:
61. Social Sensations Event Managers
62. Galas Galore Event Planning
63. Superior Soiree Events Management
64. Beautiful Beginnings Party Designers
65. Elite Entertainment Event Planners
66. Glorious Gatherings Event Management
67. Perfect Parties & Events Planning
68. Epic Experiences Event Designers
69. Unforgettable Enterprises Event Management
70. Simply Splendid Event Planners
71. Fun Festivities Event Managers
72. The Dynamic Duo’s Party Planning
73. Elegant Events and Designers
74. Whimsical Weddings & Party Planners
75. Majestic Moments Event Managers
76. Delightful Designs Party Managers
77. Engaging Entertainment Event Designers
78. Victorious Visions Party Planners
79. Great Galas Event Planners
80. Vibrant Vibes Event Designers
81. Endless Excellence Events Management
82. Lively Leisure Party Planners
83. Inspiring Ideas Event Planning
84. Grand Gatherings Party Planners
85. Distinguished Designs Event Management
86. Outstanding Occasions Event Planners
87. Joyous Journeys Event Designers
88. Creative Concepts Party Planning
89. Empowering Events
90. Extraordinary Experiences Party Planners
91. Inspired Imagination Events Managers
Fancy names for an event planning company
Fancy names can create an air of luxury around your business and encourage customers to splash a little more cash for your services. These names can conjure images of grandeur, luxury, and unforgettable experiences, making it a critical first step in captivating your target audience.
Here are some examples of fancy company names for an event planning business to inspire your choice:
92. Eleganza Soirées
93. Gilded Gatherings
94. Luxe Event Couture
95. Opulent Occasions
96. Vivacious Vistas Events
97. Regalia Events Co.
98. Majestic Mosaic Events
99. Splendora Symphony
100. Aurora Affaires
101. Velvet Vogue Events
102. Gala Glitz
103. Chic Château Events
104. Prestige Party Planning
105. Divine Decadence Events
106. Belle Époque Celebrations
107. Renaissance Revelries
108. Seraphic Soirees
109. Noble Nuptials
110. Elite Eclat Events
111. Aristocrat Affairs
112. Ornate Odyssey
113. Mirage Moments
114. Lavish Legacy Events
115. Ethereal Events Co.
116. Sumptuous Settings
117. Infinite Iris Events
118. Paramount Parties
119. Decorous Dreams Events
Cute event planning company names
Cute company names help to lend an air of friendliness and warmth to your company, which is important if you’re in the business of planning events. They can even be as simple as Better Events Management Group, whose pleasant and welcoming name indicates the quality of their service.
There are plenty of other cute names you could give to your event planning company. Here are a few more to inspire you:
120. All Together Now Events & Experiences
121. Happily Ever After Events Management
123. Enchanted Evening Event Designers
124. Dreamy Designs Event Planners
125. Sunny Days Party Planners
126. Live Laugh Love Celebrations
127. Lullaby Parties & Event Designers
128. Sweet Dreams Event Planners
129. Smiles All Around Event Planning
130. Hearts and Happiness Event Designers
131. Fantasia Celebrations & Parties
132. Wonderful Weddings Party Planners
133, Paradise Parties Event Managers
134. Bubbles & Bash Event Designers
135. Angelic Event Planners
136. Sealed with a Kiss Celebrations
137. Tea Time Event Planners
138. Relaxing Reunions & Events Management
139. Puppy Love Parties & Events Designers
140. Delightful Designs Party Managers
141. Giggles & Games Event Planning
142. Dazzling Delights Event Planners
143. Soaring Spirits Events Management
144. Smooth Sailing Celebrations
145. Cupcakes & Confetti Event Management
146. Ambrosial Affairs Party Planners
147. Lovely Luncheons & Event Planners
148. Tickled Pink Events Group
149. Joyful Journeys Event Designers
150. Elegant Escapes Party Planners
Steps to start an event planning business
Choosing your name is just the first step you’ll take when you create your event planning business. While the next steps might look intimidating, at Eventbrite we have plenty of resources to help you out along the way.
Here are some next steps and resources on how to start an event planning business:
- Write a business plan
- Obtain the right licenses and permits
- Start marketing your business
- Network with event planners
- Plan your first event
How to combine branding with your event planning business name
Once you’ve decided on your company’s name, the next stage of your brand-building journey begins. That means you can create a logo, website, and social media presence.
As the most popular events search engine, Eventbrite is where professionals go to make sure their events sell out and are successful.
So, when it’s time to put yourself out there and start marketing events, there’s one way to establish your brand as expert, professional, and reliable — put your event on the Eventbrite platform.
