Picture this.
An attendee has their credit card out, and they’re all geared up to register for your event when suddenly, the page glitches, information fails to load, and, worst of all, the checkout redirects.
We’re here to tell you that event registration jitters are real, and there’s only one solution: upgrading to a reliable event registration software.
Event registration software should be reliable and have you covered from planning to post-event updates. Your event’s success depends on it.
As the world’s largest events marketplace, at Eventbrite, we know a thing or two about creating a successful event. We’ve worked with millions of event organisers who can verify that seamless event registration software makes a world of difference to your ticket sales.
To help make your next event bigger and better, we’ve researched the top four most reliable event registration software options based on value and price, so you can be sure you’re covered.
OUR PICKS FOR EVENT REGISTRATION SOFTWARE
What to look for in event registration software
What to look for in event registration software
Choosing the right event registration can make all the difference in event promotion and ticket sales. Here are the key factors to consider.
Ease of use for attendees
An event registration software should be intuitive, easy to navigate, and visually appealing. It should also allow organisers to create and manage multiple events with minimal effort.
💡Pro tip: Look for software with a design that leaves plenty of white space. If your landing page appears crammed and confusing, it can trigger cognitive overload and lead to abandoned carts.
Customisation and branding
Partner with a software solution that allows you to customise your event page, tickets, and order forms, like adding ‘required’ questions or other fields relevant to your audience and event.
💡Pro tip: Being able to customise your event listing, order forms, and tickets to match your branding with live event photos and custom-made banners will increase your visibility and brand awareness.
Analytics and marketing tools
Real-time data that shows when people register for your event and where they’re coming from can help you track attendance rates and examine the return on investment (ROI). It can also help you direct your marketing to the right people at the right time. You want your software to make it easy for you to market your event through different channels and to your specific community of followers.
💡Pro tip: Choose an event registration software that helps you optimise your marketing campaign with tools like A/B testing and smart audiences — this can boost your conversion rate optimisation (CRO).
Integration with other tools
Effective event registration software should seamlessly integrate with other tools, such as social media platforms and email marketing software. You shouldn’t need to be a software engineer to manage several platforms at once!
💡Pro tip: The typical social media user spends around 2 and a half hours per day using social platforms. Integrations with platforms like Facebook and other popular platforms are essential if you want to promote your event on social media. They can also provide you with valuable insights into attendee behaviour and engagement to help you plan your marketing efforts more effectively.
Scalability
An event software should be able to handle a sudden increase in registration numbers without sacrificing performance. You don’t want an event registration software that has trouble loading when you most need it — during attendee registration!
💡Pro tip: Pricing also influences scalability, so ensure it’s 100% transparent — even if you’re a small event organiser selling 20 tickets, your event has the potential to grow, so you want to guarantee there’ll be no hidden fees when it does.
Security
Protecting attendee data is crucial — in 2023, UK businesses faced approximately 7.78 million cyber-attacks. An event registration software should use industry-standard security protocols and encryption and be a PCI-compliant Merchant and Service Provider.
💡Pro tip: Check for a secure sockets layer (SSL) certification and analyse user reviews for signs of poor security, such as spam emails after ticket purchases.
The 4 best event registration software options
Each of our top four software options were selected based on how well they fared against the above criteria. These are the results.
1. Eventbrite
Eventbrite offers all-in-one event registration software that helps event organisers with every aspect of their event, from event registration to marketing and ticket sales. The software streamlines event registration by utilising modern technology like artificial intelligence while providing a user-friendly and secure customer experience.
1. Simple set-up process
Eventbrite allows you to get events up and running in a matter of minutes. You can also create event listings that double as event websites, making it easy for attendees to learn about your event and register.
Eventbrite also:
- Allows you to manage single events with multiple dates or set up recurring events
- Has a simple website design with clear registration instructions
- Offers flexible ticketing options and add-on features like VIP tickets and early-bird registration
Eventbrite simplifies creating event listings and managing registrations, even for event organisers who host large events and festivals with hundreds of attendees, like The Local Food Festival.
2. Customisable options
With Eventbrite, you can customise everything from the layout and design of your event page to the information you gather from attendees on your event registration form.
Eventbrite also includes:
- Integrated Canva design tools
- Option to add up to 10 event photos and videos
- Customisable tickets
- Customisable registration time limits
- Features that allow you to add ‘required’ attendee questions
With Eventbrite, you can gather valuable information from attendees while also showcasing your brand identity.
3. Secure and embedded checkouts
Eventbrite is a PCI-compliant Service Provider and is regularly audited by a Qualified Security Assessor, so you can ensure attendee data is always secure.
We also offer:
- Embedded checkouts on social media platforms or your event website for on-page ticket sales
- Multiple payment providers, as well as mobile-friendly options like Apple Pay and Google Pay
- Flexible payment options for event organisers, like payouts before your event
- QR codes for event registration with embedded checkouts
4. Marketing and automations
Eventbrite simplifies event marketing thanks to its wide range of marketing features, tools and automations. For starters, your registered attendees will receive automated email reminders, keeping them informed and increasing turnout.
With Eventbrite, you can also:
- Set up Eventbrite ads
- Use email marketing with up to 10,000 daily sends
- Use pixels for conversion tracking
- Integrate with social media and email automation platforms
- Automate workflows
- Use AI to create content
Eventbrite keeps attendees informed and helps convert warm traffic into ticket sales.
5. Real-time data insights
Eventbrite doesn’t just help with event registration and marketing, it also helps you find your target audience so you can create marketing that resonates with them. The software breaks down complex data into actionable insights, empowering you with a clear understanding of how to move forward.
Eventbrite allows you to:
- Use the Eventbrite Organiser App to monitor real-time event registrations and event data, like check-in numbers
- Optimise your advertising budget spend on social media
- Segment your audience into groups with its add-to-Facebook tool
- Perform and analyse the results from A/B audience testing
With these insights, every cent you invest in marketing will be money well spent.
Cost
Eventbrite has a reliable and transparent approach to pricing and offers the best value. Pricing is simpler and more affordable than ever to host your events on Eventbrite.
What this means for you:
- Publish unlimited events for free: You can publish unlimited events of any size without needing a Flex or Pro plan—this includes all event sizes, whether tickets are free or paid.
- Increase your event capacity: Sell more tickets to your already listed events at no extra charge.
- Ticketing Fees stay the same: Attendees continue to pay the same low-cost Ticketing Fees on paid tickets, unless you choose to cover them.
Supercharge your email marketing with Pro—now at a lower cost
Our Pro plan still offers incredible value for organisers who want to take their email marketing to the next level:
- Maximise your reach with email marketing: Pro subscribers enjoy higher daily email send limits and unlimited contacts, making it easy to fully leverage Eventbrite’s powerful email marketing tool. Our emails deliver a 59% higher open rate than the industry average*, helping you reach more attendees and boost ticket sales.
- Lower Pro subscription cost: We’ve lowered Pro plan prices by over 30%, making them even more affordable. Eventbrite’s all-in-one event marketing platform can help you save up to £2316 a year compared to the average cost of bundling other third-party marketing tools.** Our reduced Pro prices are as follows (see full list):
- Pro 2k (formerly Pro 100): Send up to 2,000 daily emails for just £12/month.
- Pro 6k (formerly Pro 250): Send up to 6,000 daily emails for just £39/month.
- Pro 10k (formerly Pro Unlimited): Send up to 10,000 daily emails for just £78/month.
Annual subscribers automatically receive a 20% discount, and qualifying nonprofits can enjoy a 50% discount.
- 24/7 chat support for any event: Pro subscribers get round-the-clock chat support for both paid and free events—usually only available for paid events.
See why Eventbrite is the number one pick
2. Eventify
Eventify is an end-to-end management tool that focuses on in-person and virtual B2B events.
With Eventify, you can:
- Create attendee waitlists
- Make coupons and discounts
- Use a two-step checkout process
Cost
Eventify operates on a no-contract basis. This payment structure offers flexibility. However it can become very costly very quickly when hosting larger events.
Here’s how it works:
- £1 per ticket for paid events
- £0 per ticket for free or open-source events
💡What to keep in mind: Eventify is geared toward in-person and virtual B2B events and conferences. It might not be the best option for event organisers looking to host parties, festivals, or live music shows.
3. Accelevents
Accelevents is a versatile event registration software that allows you to create various pricing tiers for your attendees.
It includes:
- Mobile app check-ins
- 24/7 live support
- Customisable event page
Cost
Accelevent offers all-inclusive software packages for an unlimited number of events.
Packages include:
- Professional (up to 500 registrants): starting from £3,900
- Business (up to 2,000 registrants): starting from £9,300
- Enterprise (up to 10,000 registrants): custom price
💡What to keep in mind: Accelevents is better suited for advanced event professionals like event planners. Smaller, community-driven event organisers may find that the software lacks affordable options.
4. Ticket Tailor
Ticket Tailor is an event registration software specialising in both online and in-person events.
The software offers:
- Recurring event feature
- Password protected tickets
- Customisable checkout forms
Cost
Ticket Tailor’s payment options are based on a price-per-ticket model. While this works well for event organisers who know exactly how many attendees to expect, it can leave organisers with unexpected costs or gaps in ticket availability if numbers exceed projections.
Ticket Tailor offers:
- Free option: for all free events
- Pre-pay (purchase credits in advance): starting at £0.22 (per ticket)
- Pay as you go: starting at £0.60 (per ticket)
💡What to keep in mind: Ticket Tailor works on a commission-based system, where they take a percentage of each ticket sold. This means that the more tickets you sell — the more money you give the platform.
Start using the best event registration software today
Choosing the best event registration software is no easy task.
Sure, there are plenty of options to choose from. But as you know, that doesn’t guarantee quality.
Any of our top four picks will help you level up your event registration. However, if you’re looking for a reliable, easy-to-use and comprehensive event registration software that can also help with your end-to-end event management, then give Eventbrite a go.
Eventbrite helps you to create custom event pages and URLs, allows you to sell tickets directly through social media and includes custom order forms to make your event registration process as simple as possible.
That’s why Eventbrite was voted the number one most innovative company in the live events space.
