How To Grow Your Small Business On Instagram

What we'll cover:

• Main features of the Platform
• Understanding the algorithms
• Top tactics for gaining reach
• Top tactics for building relationships
• Top tactics for delivering results
• Instagram inspiration

Instagram can be a powerful marketing tool for small businesses. 90% of Instagram users follow a brand, and 54% of people have made a purchase after seeing a product or service on Instagram.

It’s become an essential platform for travel, fashion and lifestyle brands and can be a great way to tell your brand story.

In this session, I will cover how the platform works, who uses it and why and why you should prioritise it for your brand. You will learn how the algorithm works and I will teach you the right strategy to grow your business on Instagram.

You will come out of this session with simple tips you can implement right away and a clear understanding of how your strategy needs to evolve.

About your host
Anne Suddick is the Marketing Skills Advisor at YTKO, dedicated to empowering startup business owners and entrepreneurs. With a background in teaching and experience running her own marketing consultancy supporting SMEs, she brings a diverse skill set to the role.

Known for her flair for strategy and creativity, she has successfully executed marketing campaigns across email, social media, and digital ads.

Are you eligible to attend?
You must be based within the city of Bristol boundary served by the Bristol City Council. This includes those who have an idea for a business, have recently started one or have a business which is already trading.

You must complete a registration form with your full name and address details during the Eventbrite registration process. After registering for the course, you will be sent an YTKO BrisBES enrolment to complete or why not register with BrisBES now >> here.

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Bristol Business & Enterprise Support (BrisBES)
BrisBES is a fully funded support new programme designed to deliver high quality, inclusive and sustainable support to people who are looking to start, launch and grow their own business.

We focus on building your confidence and skills and help you to learn the key knowledge areas to build a successful and sustainable new enterprise. We offer specialist learning and support through a mixed programme of training workshops, networking events, online resources and 1:2:1 support delivered by our team of enterprise advisors.

Register with BrisBES today!

How is BrisBES funded?
BrisBES is funded by the West of England Combined Authority and Bristol City Council. The programme will help to boost the local economy and create employment for people in Bristol.

BrisBES has received £925k from the UK government through the UK Shared Prosperity Fund. The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, click here.

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Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.

If you require any help accessing our courses, please contact us at westofengland@ytko.com