Sunday, April 27

Advanced Digital and Social Media Marketing - Online Course

Become a social media marketing pro with our in-person course - starting soon!

By Training Station

Select date and time

Sunday, April 27 · 11am - 12pm PDT

Location

Online

Refund Policy

Refunds up to 7 days before event

About this event

Master digital strategies with this advanced course in social media marketing and performance—fully online and future-focused.

Overview
Social media never sleeps, and neither should your marketing strategy. This course dives deep into the evolving landscape of digital and social media marketing, offering sharp, platform-aware techniques that go beyond the basics. From understanding algorithms to producing content that gets noticed, each module is designed to help you navigate and thrive in the digital space with clarity—not clichés.
Spread across five focused modules, you'll explore how to create engaging campaigns, interpret performance metrics without pulling your hair out, manage online mishaps without a PR meltdown, and use social platforms as customer service power tools. Whether you're polishing your strategy or playing catch-up with Gen Z, this course meets you at the screen—no awkward role-playing exercises or dusty textbooks involved.

Learning Outcomes

Understand core functions of major social media platforms today
Learn to design content that aligns with brand voice and goals
Measure campaign performance using leading digital analytics tools
Identify and respond to public feedback effectively and swiftly
Develop ad strategies tailored for platform-specific audiences
Recognise brand risks and apply structured response techniques

Module
Module 1: The Fundamentals of Social Media Marketing
Module 2: Creating Compelling Content and Social Media Advertising
Module 3: Social Media Engagement and Performance Measurement
Module 4: Crisis Management and Social Media Compliance
Module 5: Customer Service and Collaboration

Who is this Course For

Marketers aiming to sharpen digital strategy across social platforms
Small business owners managing their brand's online presence solo
Content creators wanting better engagement with their audience
Customer service managers shifting into online support channels
Start-up teams needing quick wins on social media visibility
Freelancers adding social media skills to their portfolio
Career switchers interested in digital marketing roles
Professionals responsible for brand communication and reputation

Career Path

Social Media Manager – £35,000 average annual salary
Digital Marketing Executive – £32,000 average annual salary
Content Marketing Specialist – £34,000 average annual salary
Online Community Manager – £30,000 average annual salary
Paid Media Analyst – £36,000 average annual salary
Brand Communications Officer – £33,000 average annual salary

Frequently asked questions

How important is social media in digital marketing?

Social media is crucial for digital marketing, offering unparalleled opportunities for brand building, direct engagement, and targeted advertising. It facilitates content distribution, lead generation, and customer service. Its interactive nature fosters relationships and gathers valuable feedback.

How social and digital media can be used to reach a wider customer base?

Social and digital media expand customer reach through global accessibility and precise targeting via advertising platforms. Content marketing attracts a broader audience organically through search and sharing. Social engagement, influencer collaborations, and SEO enhance visibility. Email marketing

Which social media is best for digital marketing?

The "best" social media depends on your target audience and goals. Facebook suits broad audiences and advertising. Instagram excels visually. Twitter (X) is for real-time updates. LinkedIn targets professionals. YouTube is for video, TikTok for short-form, and Pinterest for visual discovery.

How successful is social media marketing?

Social media marketing can be highly successful in increasing brand awareness, improving customer engagement, and driving lead generation and sales. It offers valuable data insights and can be cost-effective.

What is the primary goal of content marketing in digital marketing?

The primary goal of content marketing is to attract and retain a defined audience by providing valuable, relevant, and consistent content. This builds trust and authority, nurtures leads, drives engagement, and ultimately leads to profitable customer action.

Organized by

Training Station

Training Station is a dynamic online learning platform dedicated to providing an immersive and personalized educational experience. We offer lifetime access to engaging video lessons, tailored learning paths, and gamification features to keep you motivated and on track toward achieving your goals. Our team of skilled instructors, industry experts with years of hands-on experience, delivers high-quality lessons that blend theory with practical insights.

Explore our comprehensive resource library, filled with eBooks, articles, and research papers, to deepen your understanding and expand your knowledge. Powered by state-of-the-art infrastructure, our platform offers the latest technology to ensure a smooth and interactive learning journey.

To recognize your hard work and commitment, every completed course is rewarded with a PDF certificate, showcasing your achievement. At Training Station, we believe in making education not only effective but also rewarding and enjoyable.