Advanced Pricing Model Formulas-Online Course

Sharpen your pricing strategy with proven model formulas and avoid common mistakes in market, cost, and value-based approaches.

Overview
Pricing isn't guesswork—it’s maths, markets, and mindset. This course walks you through advanced pricing model formulas without drowning you in fluff. You’ll explore how different models behave, where they shine, and where they quite frankly miss the mark. From cost-based logic to market-driven tactics and value-focused approaches, each module strips back the noise and gets to the point.

Whether you're adjusting margins, analysing competitors, or just tired of pricing on a hunch, this course helps you think like a strategist. With a no-nonsense look at common errors and a full case study to test your approach, you’ll come away knowing not just what to charge—but why. A smart price isn’t just a number. It’s a strategy, and it starts here.

Learning Outcomes:

• Understand how cost-based pricing influences profit and perception.
• Evaluate market-based pricing through competition and demand data.
• Assess value-based pricing with a focus on customer benefit.
• Compare pricing strategies for different business and product types.
• Identify errors commonly made in pricing decisions and planning.
• Apply formula-driven models in pricing through structured case analysis.
  
  Module 1: Introduction to Pricing Strategies
  Module 2: Cost-Based Pricing – Pros and Cons Module 3: Market-Based Pricing – Pros and Cons Module 4: Value-Based Pricing – Pros and Cons Module 5: Choosing the Right Pricing Model
  Module 6: Common Mistakes in Pricing
  Module 7: Case Study – Setting Your Price

Who is this Course For:

• Entrepreneurs refining their business pricing decisions.
• Freelancers needing structure behind pricing their services.
• Start-up founders building revenue strategies from scratch.
• Product managers aligning pricing with customer expectations.
• Consultants offering pricing advice to client businesses.
• Business students interested in revenue strategy fundamentals.
• Finance professionals supporting price-setting with data.
• Marketers positioning products within competitive pricing models.

Career Path (UK Average Salary):

• Pricing Analyst – £38,000 per year
• Product Manager – £52,000 per year
• Financial Analyst – £45,000 per year
• Business Consultant – £50,000 per year
• Marketing Manager – £48,000 per year
• Commercial Strategist – £55,000 per year