Agency Folk - Summer Gathering (June)
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Agency Folk - Summer Gathering (June)

Join ambitious agency folk to connect, collaborate and celebrate at this exclusive all day event to focus on growth and profitability.

By Agency Folk

Date and time

Thu, 5 Jun 2025 10:00 - 16:00 GMT+1

Location

The Betjeman Arms (inside St Pancras International, Floor 2)

St Pancras International (Floor 2) Euston Road London N1C 4QL United Kingdom

Refund Policy

Refunds up to 30 days before event

Agenda

10:00 AM

Breakfast Networking

Michael Murdoch


Start the day with conversations over pastries and a fruit platter, plus unlimited tea, coffee and water.

11:00 AM

SESSION 1 - Theo Louw (Silversoft)

Theo Louw


Profit-First Agencies: Balancing Creativity with Financial Success.

11:45 AM

SESSION 2 - Paul Barnes (MAP Accountants)

Paul Barnes


Financial Confidence for Digital Agencies

12:30 PM

Lunch Networking


Chat over sandwiches, triple cooked chips and salad, along with tea, coffee and water. Additional drinks can be purchased separately from the bar if required.

1:30 PM

SESSION 3 - Domenica Di Lieto (Co-founder of Emerging Communications)

Domenica Di Lieto


Networking for introverts to help grow your business.

1:50 PM

SESSION 4 - Nathan Lomax (Co-founder of Quickfire Digital)

Nathan Lomax


A Relentless Obsession over "Top of Funnel"

2:10 PM

Session 5 - Hannah Springett (Founder of HLabs)

Hannah Springett


Motivating a remote team of 40, across 13 countries and speaking 17 languages, without losing out on a creative culture.

2:30 PM

SESSION 6 - Zoë Elizabeth Blogg (Operations Director at Reboot)

Zoë Elizabeth Blogg


The 4-Day Workweek: The key to running a tighter, more efficient operation.

2:50 PM

SESSION 7 - Manish Kapur (ex-Design Bridge)

Manish Kapur


Optimising your operations and maximising your agency's value.

3:30 PM

SESSION 8 - Recap: Action and Ask (Group discussions)

Michael Murdoch

Manish Kapur


This is your opportunity to digest the day in group discussions and commit to an action plan for the following week. We'll ask everyone to share one "action" and one "ask" for the rest of the group.

4:00 PM

After Party! Head off or continue the conversation in the bar.


Feel free to stick around and continue chatting over a well deserved drink or two. This is completely optional of course, but always good fun and a nice way to end a productive day together.

About this event

  • Event lasts 6 hours

Agency Folk - Summer Gathering (June)


As one attendee said...“The sort of event you really want to attend: great people, good conversations, and useful connections. Highly recommended.” 🤩

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Event Themes: Growth / Profitability / Operations

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Join fellow agency directors and decision-makers for an engaging day of networking. Not only that but this exclusive mini conference will be filled with insightful and interactive sessions to boost your business too!

As your agency grows, so do the challenges – higher expectations, larger overheads that require greater control, bigger clients with more complex needs, all needing processes that scale.

How do you ensure your operations enable success? 🤔

This event will help you make the transition from scattered systems and inconsistent workflows to a well-oiled, data-driven machine. Whether you’re just starting to build a stronger foundation or fine-tuning your established processes, this is your chance to learn from experienced agency leaders.

Join us to chat about running agency operations like clockwork, new biz and sales tactics, generating healthy profits, keeping clients happy, attracting top talent, staying sane and anything else that goes into building a successful agency.

As another agency said, "The events are very well orchestrated! Ideal mix of learning, connections and actions." Not only that, but almost all attendees at previous Gatherings would recommend them to a friend or colleague, with most giving us 9s and 10s out of 10! ⭐️

Grab this opportunity to grow your network and boost your business.

This even is purposefully intimate so spaces are limited - be quick and grab your spot before they all go!

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Key Details:

Topics: A series of sessions focussed on agency operations and business growth, helping to make your agency more efficient, profitable and run like clockwork. See below for more details.

Venue: The Betjeman Arms (private space - The Parlour)

Address: Inside St Pancras International, Floor 2, Euston Road, London, N1C 4QL (map)

Nearest Stations: King's Cross St. Pancras / Euston / Russell Square

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Guests: up to 25 agency leaders (directors and decision-makers with 5+ team members)

Price: from £75+vat (+ booking fee)

Price includes: Private space hire, 12.5% service charge, venue staff, session guides, food and drinks, plus Story Cube access (worth £250).

Breakfast: Pastries | Fruit Platter

Lunch: Sandwich Lunch Platter | Triple Cooked Chips | Salad

Drinks: Unlimited tea & coffee | Fruit Juice | Water

Dietary Requirements and Allergies: Please share this information via the online form when booking your space and also make the venue staff aware on the day.

Extras: Other drinks and food can be purchased separately from the main bar if required.

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Spring Gathering Agenda:

  • 10:00am - Breakfast Networking
  • 10:45am - Introduction and Welcome
  • 11:00am
    Session 1 - Theo Louw (Silversoft)
    Profit-First Agencies: Balancing Creativity with Financial Success
    Your agency thrives on ideas, but let’s be real—creativity alone won’t keep the lights on. Profitability matters just as much. The challenge? Keeping your finances in check without bogging your team down in spreadsheets or killing the creative spark that makes your agency great. Whether you’re looking to tighten up your budgets, improve profitability, or just run a smoother operation, this session will give you the tools to make it happen. Here’s what we’ll cover:
    > Make sure billable work actually gets billed.
    > Keep budgets in check without the headaches.
    > Use data to drive better decisions.

    Session 2 - Paul Barnes (MAP Accountants)
    Financial Confidence for Digital Agencies
    If you want to grow your profits, to be confident about your cashflow and ultimately to scale successfully, you need to become financially mature. And the bigger you become, the more this matters. But what does good financial management look like for your agency? You have a distinctive vision for your business, which means you need a distinctive financial plan and benchmarks to get you there. And that means making finance a core part of your business, not a support function. Stop comparing yourself to other businesses, start getting clear on what results you want and confident about how to get them. Paul Barnes has been helping digital agencies achieve this for years: discover his simple methodology and scorecard, and start your own journey to financial maturity.

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    12:30pm - Lunch Networking
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  • 16:00pm - After Party! Head off or continue chatting in the bar.

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Why join us?

We get an approval rating of 92+% and all major events since 2022 have sold out, so they are pretty damn popular! 🤩

Need more convincing?

This event will help you....

🧠 Learn something new in curated and interactive sessions.

💬 Connect with other ambitious agency folk over yummy food and drinks.

💡 Solve those key challenges that are keeping you up at night.

🤝 Discover new opportunities to collaborate with and support others.

🚀 Get the boost you need to smash the goals for your agency!

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Guest testimonials...

  • "The Agency Gathering was a must-go-to event for our agency. Meeting other agencies and learning from each other is the only way agencies can thrive." User Experience Agency
  • "Would recommend this event to everyone looking to meet some other in the agency space. Speaker was excellent with some actionable advice I could takeaway and start on right away. Now a monthly must go in my calendar." Brand Agency
  • “This is the sort of event you really want to attend: great people, good conversations, and useful connections. Highly recommended.” Digital Agency
  • "A great collection of like minded people, great food and interesting conversations. I would highly recommend" Marketing Agency
  • '"A really well run, informative and enjoyable agency event. Great venue, people, and speaker. Would 100% recommend to other agency owners ." Video Agency

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Our Supporters

Silversoft - Enterprise Software for Services Firms
They provide industry leading software to people and project-centric firms globally. Silversoft support over 40,000 users across some of the leading firms in Advertising, Architecture and Engineering and Consulting. Built by agency veterans, Deltek WorkBook is a total agency management system that provides best-practice solutions to help your agency grow. By streamlining projects, people and finance from end-to-end in a single cloud-based solution, it gives better control, insight and visibility in real-time. This allows agencies to achieve digital transformation, manage a distributed workforce, and build the foundation for business maturity and growth.

MAP Accountants - Your Guide Accountants and Outsourced Finance Function
Paul Barnes, Managing Director of MAP, specialises in helping digital creative agencies to climb the finance maturity curve and grow more profitably. He does this by giving them total visibility and understanding of their finances, so they can make better and more timely decisions.

Tend Legal - Law Firm Building A More Human Legal Experience
Their mission is simple – they're here to provide a better, more human legal experience for agencies. As well as fixed-fee projects, they provide a seamless, subscription-based service for a fixed monthly fee which covers all the monthly tasks.

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Refund Policy: Up to 30 days before the event starts. Eventbrite's fee is nonrefundable.

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Host: Michael Murdoch (founder of The House, Story Cube and Agency Folk)

Co-Host: Manish Kapur (founder of Manish Kapur Ltd.)

Questions: michael@thehouselondon.com

Frequently asked questions

Who is this event for?

Agency directors and decision-makers from agencies with 5+ team members. That's creative, digital, tech and marketing agencies, so this is a safe space for peer learning and support. For more information and to check if this is the right event for you, please email michael@thehouselondon.com.

What types of agencies attend the events?

Creative, Digital and Marketing agencies e.g. branding, design, web development, SEO, video, animation, PPC, Copywriting, Illustration, strategy, photography, software development, social media, translation, artificial intelligence agencies etc. Email michael@thehouselondon.com if you're unsure.

Who is this event NOT for?

Sorry, but it's not for non-execs, coaches, consultants or mentors (unless speakers or sponsors for this event). If you are unsure please email michael@thehouselondon.com to check if this event is right for you.

Is this a networking event?

Yes, but not as you know it. You won't find a bunch of suits, a stuffy room or awkward conversations. Networking gets a bad rep, but just think of it as chatting with like-minded agency folk in a relaxed environment. Add to this a fast-paced day with interactive sessions and yummy food too!

What does the price include?

Private room hire, service charge of 12.5%, venue staff, session guides, food and drink, plus access to Story Cube (worth £250).

Can I get a refund if I can't attend?

Our refund policy for each event is stated in the description. In most cases we stick to this, but we will consider extenuating circumstances on a case-by-case basis. Email michael@thehouselondon.com for more info.

What are policies with food allergies and dietary requirements?

If food and drink are provided as part of the event, you will have the opportunity to highlight your requirements at the time of booking. We ask that you also make sure the venue is aware of any specific needs on the day and ask the host or the venue staff if you have any questions.

What's the dress code?

These a event for agency owners, directors and senior leaders. Therefore it's a business event, but we're a relaxed bunch, so come as you feel comfortable, especially when the weather is hot!

Who do I contact if I have questions about the event or want to join as a sponsor?

Michael Murdoch - michael@thehouselondon.com

How do the ticket "batches" work?

There are often a range of tickets available from "Super Early Bird" to "Very Late Bird" tickets. These are sold on a demand basis, not a time basis, so when they are gone they're gone! For the best deals, get in early and grab a bargain. Email michael@thehouselondon.com for more information.

Organised by

Agency Folk is a partnership network for ambitious agency owners, directors and decision makers, brought to you by The House London Ltd.

We help agencies to connect, collaborate and celebrate at online and in-person events and programmes. Event formats include speed networking, all day gatherings, mastermind lunches and dinners, netwalks, cycling, safari-style away days, coffee club, socials, experiences and more.

As the African Proverb tells us, "If you want to go fast, go alone. If you want to go far, go together."

Find out more at www.agencyfolk.com

From £96.96