Creating better tech with design research
In a world saturated with tech, is it still possible to create stand-out products and services that users can’t wait to get their hands on?
The answer is yes! - but only if the focus is on people, rather than on the tech.
As LEGO learned in the early 2000s, the way to build the next big thing is to take the focus away from features. The place to begin is with people - what they need, want and think.
What will you get from attending this session?
In this workshop, we’ll explore how design research can be used to generate, validate and build tech ideas that are commercially successful because they solve real problems for real users.
You'll learn...
- How to plan and structure research
- How use research to uncover great ideas
- How research can be used to build better, more inclusive products
- How to use research insights to make great design decisions
Who should come along?
If you’re a founder, you’re working in a company that wants to innovate and grow, or you’re just interested in research, product design or innovation, come along. The session will be fun, interactive and give you plenty to think about.
About the speaker
Frances Brown, CEO of Nigtingale Design Research.
Nightingale Design Research was founded by Frances and Michael Brown, two psychologists with a background in human computer interaction and human factors.
Since 2016, the Nightingale team has worked with a wide range of organisations, including the NHS, LEGO, the Irish Health Service Executive, Silktide, Commify and the Department for Education, providing qualitative and quantitative research to shape the design of successful products that fit the needs of users.
They have also provided training and support to startups and scaleups in partnership with Nottingham Trent University and Birmingham City University, giving founders and teams the skills and knowledge they need to turn ideas into commercially viable products ready for growth.
The team also runs a quarterly free event for founders, researchers, designers and innovators called Design and Innovation Nottingham - DiNG.
