Creating Great Videos for Social Media Marketing

Creating Great Videos for Social Media Marketing

Learn how to plan, film and edit video content to increase your brand’s visibility as well as attract social media followers and customers.

By Cool Ventures Limited

Date and time

Wed, 28 May 2025 10:00 - 13:00 PDT

Location

Online

About this event

  • Event lasts 3 hours

This event is only available and is free for small businesses, small charities, sole traders and residents based in South Gloucestershire and Bath & North East Somerset

Want to know how you can make professional-looking video, minus the professional price tag?

For marketing that’ll engage and inspire your audience to buy – without you needing lots of tech knowhow or fancy, expensive kit?

Showcasing your brand via video on social media platforms such as Instagram, TikTok and Facebook is no longer an optional tool in the small business toolbox. The brands who make the most of video opportunities WILL grow quicker, as well as generate leads and make sales more easily.

This session is highly skills-focused so you can immediately apply the takeaways to make quality content. No unnecessary pressure of having to ‘go viral’, either.

Join this free webinar that’s packed with beginner-friendly ideas and practical tips.


What will I learn?


  • Explore different types of video content… the formats, and the different platforms where they’re best applied.
  • Find out the equipment you need (and what you don’t need!) in order to achieve professional results.
  • Understand key filming techniques, like storytelling and visual composition, so your videos have a bigger impact with the right audience.
  • Discover production tips to ensure video creation is quick and stress-free – not eating up your busy schedule.
  • Recommend apps for easy editing, including adding audio, using templates and visual transitions.

Who should attend?

✅ Small and local business owners, sole-traders, charities and organisations who:
- Are looking to increase the impact of their social media marketing, understanding Reels, Stories, YouTube Shorts and TikToks (as well as how to prioritise between them)
- Would like to make engaging video that doesn’t necessarily mean ‘talking head’ shots or showing up in-person
- Want to deliver marketing that achieves their brand awareness strategy

Sign up for this session today.


A bit about your presenter:

Our presenter Ruth Southorn is from Swallowtail Social, the social media marketing training company. She is a trained journalist and marketing specialist, and has spent hours learning and constantly practising video creation and editing – both in her own and her client’s businesses. Ruth is ready to share practical methods that are relevant for your particular needs, that’ll lift your confidence on the way.

Watch the below video to find out why choose our fully funded business support & advice:

Essential information:

Please note, this workshop will be held on Zoom.

Your booking for this webinar is provisional until you have enrolled for the free Business Support Service. Enrolment is via a short online form – if you are not enrolled already, a link will be emailed directly to you.

Once enrolled, you will receive the Zoom webinar link and password to join the call. Do ensure you join the webinar at least 5 minutes before the scheduled start time.

If you are unable to attend this event, we require at least 2 working days notice for cancellations to enable us to offer your place to someone else. We reserve the right to cancel your place if you are not eligible for this service.

All participants of the service are eligible to receive up to 12 hours of free support. This equates to a maximum of 4 events per participant.

Organised by

Cool Ventures run a programme of fully funded business workshops to help South Gloucestershire and Bath & North East Somerset businesses start, grow and thrive.

Free