Employer brand and its role in recruiting talent

Employer brand and its role in recruiting talent

86% of workers state they wouldn't apply or work for a business with a poor reputation. Are you confident that you're harnessing the power of your employer brand to succeed in this market?

Welcome to our online event where we will delve into the importance of employer brand in attracting top talent. Join us for insightful discussions on how a strong employer brand can make a significant impact on your recruitment efforts and ensure you attract and retain the best talent. Learn from industry experts and gain valuable insights that can help your business stand out in the current job market. Don't miss this opportunity to enhance your recruitment strategy.

Why attend?

• Understand the business case for investing in employer brand
• Discover how to engage top candidates through powerful content
• Learn about the state of the market and how to attract the right talent
• Uncover top tips on how to build and retain a strong employer brand

What to expect?

Take a deep dive into what makes up a successful employer brand. Led by marketing professionals from MP&Co, this workshop will uncover what makes up an employer brand and its significance for recruitment and wider brand reputation. Discover how to create powerful content that supports your employer brand, keeps your identity clear and consistent and helps your values shine through.

Leanne Scaletta from executive search specialists We Are Adam will then share why employer brand is vital in today's recruitment climate - and the high-stake costs of getting it wrong. Leanne will uncover how your employee value proposition contributes to successful candidate placement and retention and how a strong employer brand can save you time and money.

The final session will be led by David O'Hearns of Dawn Creative who will share insight into how to bring your brand to life. He will share how your brand impacts all aspects of your organisation while giving practical tips and advice on how to build a strong employer brand. You can also expect best (and worst) case examples to inspire you and bring teachings to life.

Tailored to you:

We’d love to know a little more about you and the challenges you’re facing so that we can tailor the session to be as valuable as possible.

Secure your spot now to gain invaluable insights on how you can build and maintain your employer brand proactively in 2024 to reduce recruitment costs and retain your talent.

Fees

There is a small £20 fee for attending the workshop, which will be donated to our chosen charity - Caritas Salford, a Manchester charity supporting people experiencing poverty, disadvantage and discrimination to transform their lives with dignity.

Who is this event for?

Business owners, senior leaders and managers in ambitious businesses who want to use this time effectively to harness the power of employer brand in attracting and retaining top talent.

At the end of this workshop, you'll walk away with:

• A better understanding of how to use your employer brand when looking to take on, and retain new talent in today's recruitment market

• More clarity on the strengths of your current strategy and what areas need more of your attention

• Worksheets, activities, planners and resources you can use time and time again, developed by MP&Co

Previous attendees to our events have said:

“Light bulb thinking! It was so helpful to take time out to think about "planning" marketing and prepare with confidence”

“Open forum, good information, engaging and knowledgeable speakers”

“Diverse range of topics covered by people who have the experience to share useful advice.”

"Thanks to Mike Pye, Sarah Wilde & AJ Handley-Rowe for hosting their very informative webinar this morning discussing how you should continue to market your business within a crisis such as the one we're facing right now...."

“So much useful info and examples that helped bring it all to life”

"The session this morning was extremely useful - thanks so much! "

"Just wanted to say a big thank you to the team for today’s webinar….I learnt a lot !!!" I really liked your informal style and the balance of input from all of you was spot on. Also loved your format of ‘research’, ‘stories’ and ‘best practice tips’…kept it interesting and engaging."

"Just a personal note to say thank you very much for this morning. I found it a really good event, incredibly useful and have scribbled lots of useful and practical takeaways. Nice atmosphere too I felt."

"Great insights and highly useful practical advice to take away."