Fabulous Friday : Rubies & Roses (members only)

Smell the Roses

Marketing is a modern romance, centred around courtship.

Brands that recognise the need to call upon their inner Cupid morph into lovemarks. That's because they know how to hit the sweet spot to create connections powered by emotion. Lovemarks are a relationship, not a mere transaction. And you don’t just buy Lovemarks. You embrace them passionately to start an affair of the heart.

Click your ruby heels, be a bloom in the rose garden and book February's #fabulousfriday for a red carpet business event. Mwaaah!

Who can attend?

This zoominar is part of the Programme of Connectivity. Where #sisters #bigsisters #reallybigsisters connect with each other & curious non-members can dip a toe into the world of Snog Towers to see if this a Tribe that has magnetic appeal.

Book of the month : Lovemarks : The Future Beyond Brands Kevin Roberts

Book Blurb Kevin Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

Shoewoohoo : Designed & crafted by @totallyhela #craftycrafter

The Big Question : Rubies are rich in colour and regal in stature. These magestic gems are symbols of both wealth and success. But success is an abstract concept. Almost as difficult to define as it is to achieve.

What does it mean to you and how near its definition are you?

Dress code : As it's the month of amour, be a Lady in Red or the Queen of Hearts and wear your fave shade of cherry to wicked rosy-red apple, pillar box, fire-engine rouge or Count Dracula's number one tipple. Rubies and roses optional but utterly desirable.

Running order & format

February's #fabulousfriday will be hosted on Zoom.

13:00 - 13:30 Connect at a series of quick fire 1-2-1s in the #sevenminuteshuffle

13:30 - 13:35 Sisterly welcome to #sisters #bigsisters & #reallybigsisters & #curiousnonmembers

13:35 - 13:45 Gas & Air Who's cooking on gas & who's walking on air?

13:45 - 13:50 Introduction to the Heavenly Hostesses

Break-out in the Breakout rooms

13:50 - 14:00 Discuss & debate The Big Question

14:00 - 14:10 Share a little victory, tiny win, mega milestone or #cinderellamoment.

14:10 - 14:20 Shout-out for help, support & guidance or name a #dreamconnection.

All together

14:20 - 14:30 One minute #TVMs

14:30 - 14:45 Feedback from the Breakout rooms by the Heavenly Hostesses

14:45- 15:00 Update about what's in the pipeline at Snog Towers & au revoirs