Foundations of Email Marketing Online Course

Master email marketing by learning to write persuasive sales letters with ease.

Overview:

Email marketing isn't about shouting into the void – it’s about crafting the kind of message that gets opened, read, and acted on. This course, Foundations of Email Marketing, takes you through the timeless structure of a sales letter, showing you how to write emails that don’t just sit in inboxes, but drive action. With sharp focus and no fluff, each module delivers what matters – structure, substance, and strategy.

Whether you’re just getting started with email marketing or looking to sharpen your existing skills, you’ll find yourself armed with the tools and knowledge to write better, smarter, and more purposefully. From common pitfalls to proven techniques, you’ll discover how to write words that sell – without sounding like a walking cliché generator.

Learning Outcomes:

• Understand the core elements of a persuasive sales letter.
• Identify common writing errors and avoid costly email mistakes.
• Write subject lines that boost open and response rates.
• Structure emails for better readability and higher conversions.
• Apply tested writing techniques to email marketing campaigns.
• Use consistent tone to build trust with your email audience.

Course Curriculum:

• Chapter 1: Introduction
• Chapter 2: Basic Elements of a Sales Letter
• Chapter 3: Tips on Writing a Sales Letter
• Chapter 4: Pitfalls and Mistakes
• Chapter 5: Writing a Sales Letter
• Chapter 6: The Rules of Writing a Sales Letter

Who is this Course For:

• New marketers looking to improve email communication skills.
• Freelancers wanting to write stronger, clearer sales emails.
• Business owners needing to improve email campaign responses.
• Copywriters aiming to refresh their sales writing approach.
• Bloggers interested in growing audience through email marketing.
• Virtual assistants supporting client marketing efforts remotely.
• Content writers shifting focus towards conversion copywriting.
• Anyone sending emails who'd like to see better results.

Career Path:

• Email Marketing Specialist – £30,000 average annual salary
• Digital Marketing Executive – £28,000 average annual salary
• Content Marketing Manager – £42,000 average annual salary
• Freelance Copywriter – £35,000 average annual salary
• CRM Marketing Coordinator – £33,000 average annual salary
• E-commerce Marketing Officer – £31,000 average annual salary