How the games industry can take climate action without sacrificing profit
Join PlanetPlay as they discuss how the games industry can take climate action without sacrificing profit.
Date and time
Location
Online
About this event
- Event lasts 1 hour
How the games industry can take climate action without sacrificing profit
What to expect from this session: Join PlanetPlay as they discuss how the games industry can take climate action without sacrificing profit and discover how:
- In-game green content activations can mobilise gamers, celebrities, and major platforms to raise funds for verified sustainability projects, while opening new commercial opportunities. We’ll include insights from the Make Green Moves campaign PlanetPlay is running with studio/publisher partners such as Niantic, SYBO, Lockwood and Hutch, plus industry programs such as the Green Game Jam
- In-game research campaigns can inform both environmental policy and player trends, including insights from the 2025 Play2Act survey PlanetPlay is conducting with the United Nations Development Programme and studio/publisher partners.
- Studios/publishers can take actionable steps to begin their sustainability journeys, encompassing assessing carbon footprints, incorporating sustainability into games, collaboration with industry partners, and alignment with transparent ESG frameworks.
About PlanetPlay: PlanetPlay is a not-for-profit platform that empowers gamers worldwide to contribute to environmental action through in-game purchases and gameplay with our affiliated game studios & talent. Alongside a pioneering eco-conscious games marketplace, it is also a movement designed to inspire, educate, and mobilise players to support our planet and its rich diversity of life.
Session Hosts:
- Felix Bradshaw, Global Head of Business Development, PlanetPlay (felix.b@planetplay.com)
- Jude Ower MBE, Chief Strategy Officer at PlanetPlay
Additional Resources:
- Impact Report (PDF) - PlanetPlay's 2024 Impact Report
- Partner Website - PlanetPlay's Partner Website
This session is part of Ukie's Games Insight Month 2025, a series of curated webinars throughout May 2025, aiming to equip businesses with vital knowledge and insights from leading industry experts on challenges faced collectively within the industry. Each session will comprise of a 40-45 minute webinar, followed by Q&As from the audience and will be recorded and hosted on our UkieTV channel on YouTube.