How To Craft A Content Strategy For Your Small Business

Who is this for?

Bristol Based Small Business Owners looking to develop a content strategy plan to market their small business

What we’ll cover:

• What is content marketing?
• Examples of content types
• 10 best practices for content marketing
• Example Content Strategy B2C + B2B

Content is changing the relationship between the brand and the consumer. Content marketing used to be a way for brands to stand out from the crowd but it has become the new ‘normal’.

Content is king but for many brands, it’s a challenge to understand what content they should share, in what format and for what purpose. For smaller brands with limited budgets, there is the added struggle of finding the time and resources to devote to their content strategy.

In this session, you’ll learn the best practice for content marketing and you will come out of this session with some content strategy ideas.


About your host
Anne Suddick is the Marketing Skills Advisor at YTKO, dedicated to empowering startup business owners and entrepreneurs. With a background in teaching and experience running her own marketing consultancy supporting SMEs, she brings a diverse skill set to the role.

Known for her flair for strategy and creativity, she has successfully executed marketing campaigns across email, social media, and digital ads.


Are you eligible to attend?
You must be based within the city of Bristol boundary served by the Bristol City Council. This includes those who have an idea for a business, have recently started one or have a business which is already trading.

You must complete a registration form with your full name and address details during the Eventbrite registration process. After registering for the course, you will be sent an YTKO BrisBES enrolment to complete or why not register with BrisBES now >> here.

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Bristol Business & Enterprise Support (BrisBES)
BrisBES is a fully funded support new programme designed to deliver high quality, inclusive and sustainable support to people who are looking to start, launch and grow their own business.

We focus on building your confidence and skills and help you to learn the key knowledge areas to build a successful and sustainable new enterprise. We offer specialist learning and support through a mixed programme of training workshops, networking events, online resources and 1:2:1 support delivered by our team of enterprise advisors.

Register with BrisBES today!

How is BrisBES funded?
BrisBES is funded by the West of England Combined Authority and Bristol City Council. The programme will help to boost the local economy and create employment for people in Bristol.

BrisBES has received £925k from the UK government through the UK Shared Prosperity Fund. The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, click here.

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Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.

If you require any help accessing our courses, please contact us at westofengland@ytko.com