'How To' do a new product launch (with Michael Hines)

Being the planner on a new product launch is one of the most exciting and stressful aspects of the job. But there is very little guidance about how to do it well, in different circumstances and with different kinds of brand and category. And there’s almost nothing in terms of hard, practical, useful advice. Enter Michael Hines who is a Group Strategy Director at Wieden + Kennedy London, and has led strategy for global new product launches from Apple and Ford.

In this session he'll share some practical principles about how to handle new product launches, distilled from his own experience and from other strategists who have launched things for Ford, McDonald's, Samsung, Nike, Old Spice and Clash of Clans. He’ll take us through a series of cases highlighting what works well and what doesn’t, how launches can be a path to the upper echelons of client organisations, and how working on launches can bring in truly imaginative thinking and ground-breaking marketing practice.

Event Details:

Date: Monday 28th April 2025

Time: 5pm-6pm BST

Platform: Zoom

Tickets*:

APG Members = £7.50+vat

Non Members = £40+vat

*tickets are non-refundable