Jazz North Workshop: How to develop your digital and streaming strategy

Your music is recorded and ready to release into the world so surely the hard part is over?

Not quite! Would you believe that a staggering 120,000 new tracks are released on music streaming platforms every day according to a study by Luminate, a music data analysis company. So, how can you maximise the impact of your release and ensure that your music gets to the ‘right’ ears?

Jazz North recognise the challenges facing independent artists especially when releasing music for the first time and are here to help with the next in our series of 'How to' workshops delivered by Eric Karsenty from Bridge The Gap Management. With his rich experience in artist management and label services, Eric will unpack creating a digital and streaming strategy - distributing your music through digital platforms, promoting it on streaming services, and engaging with fans online to build a community and increase visibility.

Are you interested in finding out more? Come along and join us on Zoom!

Learn more about Bridge The Gap and workshop leader Eric Karsenty

Bridge The Gap is an artist management and Label Services company founded by Eric Karsenty, music obsessed and former music exec with 20 years’ experience delivering successful global programs, partnerships and campaigns for multinationals in music.

Bridge The Gap help independent musicians release their music with a clear understanding of the market and their audiences, giving them the tools to tell their story efficiently to as many people as possible.

Recently shortlisted for the almighty Mercury Prize with corto.alto’s ‘Bad With Names’, Bridge The Gap has accumulated over 40m streams to date, booked and managed 500+ shows, as well as 3000+ national and international radio plays.

*photo shows Eric Karsenty speaking at the Jazz Promotion Network conference in 2024.