LIKE: The Button That Changed The World is a behind-the-scenes look at how technology is really developed, the power of unintended consequences and the serendipitous world of innovation. For those curious about the intersection of technology, human behaviour, and innovation, join us to find out how a simple button became a powerful force shaping our lives.
Join authors Martin Reeves (BCG Henderson Institute Chair) and Bob Goodson (a Silicon Valley pioneer and contributor to the creation of the "like" button) on Thursday 5th June to discuss the fascinating story of the world's most recognizable icon of approval. They will explore such questions as:
- Who, exactly, invented the like button?
- Why did it become so popular?
- What does the creation and adoption of the like button reveal about how innovation works?
- What is the future of the like button in the age of Artificial Intelligence?
- What can the particular history of the like button teach us about technology, innovation, regulation and ourselves?
For those curious about the intersection of technology, human behavior, and innovation, join us to find out how a simple button became a powerful force shaping the modern world.
Martin Reeves is chairman of the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. Bob Goodson is President and Founder of Quid, a Silicon Valley-based company whose AI models are used to understand customer context by a third of the Fortune 50. Before Quid, he was the first employee at Yelp, where he played a role in the genesis of the like button in the early days of the social media industry. He served on WEF’s Global Future Council for Artificial Intelligence & Robotics.
Agenda
Fireside chat followed Q&A and drinks reception.
Important information
This event is in partnership with BCG and held at the BCG offices. As such, it is subject to their strict non-competitor clause. Unfortunately, any employees of direct consultancy competitors will not be eligible to attend this event.
A copy of the book is included with your ticket. Copies will be available for each guest to pick up at the venue.
