LinkedIn personal branding

Registration: £60+VAT

This interactive and practical workshop is designed to help women in real estate build confidence, position themselves as industry leaders, and use LinkedIn strategically to enhance their personal brand. Whether the goal is career progression, business development, or increasing visibility within their company, this session will provide clear, actionable strategies to help participants establish their professional presence effectively, with clarity and confidence.

What’s covered in the workshop?

This 1.5-hour online session is designed to be highly engaging and interactive, guiding attendees through key personal branding principles and LinkedIn best practices.

Defining your professional identity

• Understanding what personal branding really means and why it’s essential in today’s workplace.
• Identifying your unique strengths, expertise, and value proposition.
• Defining your target audience and understanding how to position yourself to reach the right people.

Mindset and confidence: owning Your expertise

• Overcoming self-doubt and ‘LinkedIn stage fright’ when building a personal brand.
• Reframing self-promotion: How to share your expertise without feeling like you’re bragging.
• Practical strategies to show up with confidence online and in professional settings.

The C.L.E.A.R. framework for personal branding on LinkedIn

• A step-by-step process to help participants craft, refine, and communicate their brand.
• How to optimise your LinkedIn profile to position yourself as a credible industry expert.
• Strategies for growing your network and making meaningful connections.
• Content that positions you as a thought leader without spending hours online.
• How to attract the right opportunities—whether it’s clients, career moves, or speaking invitations.
  
  

What participants will leave with

• A clear, well-defined personal brand strategy they can implement immediately.
• Greater confidence and clarity on how to show up professionally, both online and offline.
• Practical LinkedIn techniques for growing their influence and attracting opportunities.
• A structured approach to content that feels authentic, engaging, and manageable.
• A workbook with exercises and templates to apply learnings beyond the session.

Who should attend

This event is open to women only. It is suitable for all levels of seniority and expertise. No prior experience of LinkedIn is required as the session is relevant for both beginners and advanced users.

Course leader
Beatrice Ronchetti, Personal Branding Strategist & Founder, Beatrice Ronchetti Ltd

Beatrice is an expert in LinkedIn lead generation and personal branding for the real estate and built environment industries. With over 12 years of experience, she has a solid foundation in both architecture and marketing, with qualifications in architecture and advanced marketing studies at the Chartered Institute of Marketing (CIM). After working in senior marketing roles for several global construction brands, Beatrice started her own business five years ago, becoming an award-winning professional and public speaker.

She helps businesses and professionals stand out online, attract their ideal clients, and build strong personal brands. To date, she has helped businesses generate millions of pounds in revenue through LinkedIn lead generation. Beatrice works with some of the most established brands in the industry and runs her signature program, the LinkedIn Accelerator for Property Pros. She is also on the committee for the National Association of Women in Construction (NAWIC) and was a mentor for the Women in Architecture mentorship program 2024. This year, Beatrice was awarded Best Marketing & Personal Branding Expert 2024 (UK) by the Innovation in Business MarTech Awards.

Diversity Talks Real Estate

Diversity Talks Real Estate is a non-profit organisation committed to increasing the visibility of under-represented groups in the European built environment industry. We have a particular focus on female and ethnic minority professionals of all genders.

We believe visibility matters when it comes to tackling under-representation, both to bring about better business opportunities for individuals but also to work towards a diverse and inclusive industry that would best serve the cities and communities in which we work.

Our platform connects these professionals with speaking and media opportunities. In addition, we provide public speaking training for successful stage and media presence.

diversitytalksrealestate.org

Additional benefits

Digital resources and templates to support implementation after the session.

FAQs

What's the refund policy?

A full refund is available for cancellations received 3 days before the event start date (before 10 May 2025). Due to the limited attendance at this event, we apologise but a refund is not possible after this date. We promise, however, to do our best to resell your place and in if successful will offer you a refund.

You can transfer your place free of charge to a colleague/peer at any point whilst the registration is open. Registration closes at noon, the day before the event.

All cancellations/transfers must be done through Eventbrite.

Queries?

Please contact us with any questions: liz@diversitytalks-re.org