Strategic flexibility is increasingly vital for businesses to thrive in today's ever-changing marketplace. It's a proven source of competitive advantage…and growth! This seminar explores how to achieve strategic flexibility within your business and team, looking at how the adaptability of a ‘fractional’ model can be leveraged to boost your marketing efforts across the planning, creative and activation stages. We'll share insight and practical examples of why this way of working has become increasingly popular with some of the region’s fastest growing companies, explaining how it can give you a genuine competitive edge - as well as an affordable way to expand your knowledge, team & talentpool, in ways that increase the effectiveness of your comms investment.
Michael Pagan FCIM, MA, BEng Michael is a Chartered Marketer and Fellow of the Chartered Institute of Marketing. He has over 20 years of expertise in Branding, Design & Marketing Consultancy - having worked on public and private sector initiatives for over 150 different brands, in a variety of sectors within the UK, Europe and overseas markets.
He is passionate about planning, designing and developing marketing communications and campaigns that are not only visually engaging but also commercially effective - grounded in an understanding of the target audience and what drives the decisions they choose to make. He strongly believes design and visual communications offer brands a better opportunity to influence behaviour and grow, when approached in this way.
Prior to joining Blue Moon, Michael was Managing Director of DECIDE - the UK’s longest established independent creative agency, where he worked with clients including Dr. Oetker, Mondelez, Spectrum Brands, Procter & Gamble and Boehringer Ingelheim. Over the course of his career, he has overseen several long-term research collaborations with leading academic institutions, and has been the strategic planning lead on a number of DBA Design Effectiveness Award winning creative campaigns.
If you have any queries please email sarah.connolly@necc.co.uk
Dress code: We don’t stipulate a dress code at our events, but we’d recommend you dress like you’re going to meet new clients. The most important this is that you're comfortable.
Behaviour & Conduct: Our events create an inclusive space for individuals and organisations to meet where we expect all our attendees to behave with courtesy and respect, to both each other and Chamber colleagues.
Our events are open to Chamber members only. If you’re not a member and would like to attend, or discuss the benefits of membership, please email: your@neechamber.co.uk
