Advanced MasterClass in Major Sports Event Management, 2-Day Course London

This focused and intensive MasterClass explores the key components of major sports event management, providing a practical understanding of the strategies, structures, and challenges involved in delivering world-class sporting experiences.

Participants will gain insights into global trends, governance structures, stakeholder management, and commercial opportunities, while also addressing critical aspects such as workforce planning, spectator experience and ccrowd management. With real-world examples and expert guidance, this course offers a comprehensive introduction to the dynamic world of major sports events and the opportunities it presents.

COURSE DETAILS

Course Name: MasterClass in Major Sports Event Management

Course Duration: 2 days

Course Hours: 10.00 am - 4.00 pm

Course Venue: Novotel London Excel, Royal Victoria Docks, London E16 1AA

Closest Station: Custom House on the Elizabeth Line or DLR

Learn More: https://www.eventschool.london/product-page/masterclass-certificate-in-major-sports-event-management-course

IDEAL FOR

This major sports event management course is ideal for those with some event planning or sports management experience who:

• Who would like to add specialist major sports event management skills to their CV or portfolio
  
• Are looking to move their events career towards managing major sporting events
  
• Would like to gain a range of event planning skills to broaden their opportunities within the event industry.
  
• Have overseas experience or qualifications and wish to add an English qualification to their resume or portfolio
  
• Have an existing sports/events qualification and want to develop event management skills for major sporting events

COURSE CONTENT

During your Advanced MasterClass in Major Sports Event Management Course you will study the following topics:

Nature of Major Sporting Events

• global sports event trends
• working with major and international sports organisations and associations

Forming a Delivery Vehicle & Programme Management

• Creating a Governance structure (Functional Areas required)
• Managing key stakeholders (Funders, Government, Local Authorities, sponsors etc.)
• Choosing locations and developing suitable venues (choosing new build or existing)

Building a Workforce

• Paid staff
• Suppliers (sourcing & managing)
• Volunteers (sourcing and managing)

Commercial Opportunities

• Sponsorship rights/packages / Broadcast rights
• Ticket sales
• Merchandising
• Catering

The Spectator Experience

• Spectator experience and managing fans expectations and behaviours

Operations

• signage - getting it right
• health and safety
• risk management
• crowd management
• working with outside stakeholders i.e. police, local authorities
• environmental issues

Getting involved!

• working the global sports event circuit
• other opportunities in the major sporting event industry

NEED ACCOMMODATION?

The Royal Victoria Docks where our courses are held, offers a range of convenient accommodation options to suit your budget.

Within easy walking distance, you'll find hotels that include: Novotel, Crowne Plaza, IBIS, Doubletree by Hilton, Aloft Hotel, Good Hotel, Sunborn Yacht Hotel, Premier Inn, Holiday Inn Express, Travelodge, Hampton by Hilton, The Moxy and more.

LEARN MORE

wb: www.eventschool.london/product-page/advanced-masterclass-in-major-sports-event-management-course-london

Email: info@eventschool.london

Phone: 0203 239 0950

WhatsApp: 07305 309 559