Mastering PR with Rob Moore

Join Rob Moore, one of Guernsey’s most experienced and well-rounded PR professionals, for an insightful session on mastering PR for charities. Charities, by their nature, are humble and may struggle to recognise the media-worthiness of their work. Media is a powerful and free resource, and harnessing positive public relations can help build your profile and attract supporters.

Here is what we will cover:

• Understand the key elements of a successful PR strategy for charities.
• Learn how to build effective relationships with media to get maximum coverage for your charity.
• Learn how to craft compelling stories that will attract media attention.

BIO

Rob Moore worked in broadcast journalism for 15 years, as Island FM’s News Editor and later as the Senior Reporter and Content Editor for ITV Channel’s Guernsey team. In 2019 he joined the States of Guernsey as the Senior Communications Officer, the lead advisor on media and public relations matters. He played a lead role in the communications response during the COVID-19 pandemic, and more recently, Rob oversaw the media handling for the historic visit to Guernsey of His Majesty King Charles III. He now works as the Senior Relationship Manager for Economic Development.