Narrative Numbers: media coverage and the impact of official statistics

Narrative Numbers: media coverage and the impact of official statistics

Every day the ONS works with media to make sure our numbers have impact in the news. Join this dive into working with & monitoring the media

By Government Analysis Function

Date and time

Wed, 7 May 2025 02:00 - 03:00 PDT

Location

Online

About this event

  • Event lasts 1 hour

Narrative Numbers: media coverage and the impact of official statistics

Office for National Statistics (ONS)


Every day, the ONS works with media outlets to make sure our numbers have impact in the news. Join us for a dive into how we engage journalists and programme makers and how we monitor and evaluate their coverage.

The Media Relations team is incredibly important to the ONS. The team is at forefront of keeping the public informed about official statistics, provides an invaluable 'horizon-scanning' service to analysts working in ONS through production of its Daily Media Summaries, and much more.

"We ensure accurate statistics are reaching them via these media channels and that an audience of many millions hear our name every day. It’s what makes working with the team a very enjoyable and rewarding experience".

Join Miles Fletcher, Head of Media for Office for National Statistics (ONS) for this fascinating presentation on Narrative Numbers: media coverage and the impact of official statistics (and the extremely early morning starts needed to be on the team!)


About the presenters

Miles Fletcher is Head of Media for Office for National Statistics (ONS). The main responsibilities of the ONS are collecting, analysing and disseminating statistics about the UK's economy, society and population.


What you could learn in this session

  • Communicating results of analysis / communicating with impact
  • Sharing experiences of when the team made an impact
  • Sharing skills or training that helped the team make an impact

Secure your space today!


About AiG Month (1-31 May 2025)

  • Analysis in Government Month (AiG Month) is the UK's largest learning and development event for government analysts
  • The Analysis Function has around 17,000 members working across analysis professions and government departments
  • This event is part of Analysis in Government (AiG) Month, brought to you by the Analysis Function
  • Every government analyst is considered to be a member of the Analysis Function. Our members include actuaries, digital and data analysts, data scientists, economists, geographers, operational researchers, social researchers, stastisticians, dual badged, and unaffiliated analysts
  • Find out more about AiG Month 2025 on our new AiG Month Hub
  • Follow us on Eventbrite to be the first to find out about new events
  • Follow us on X @gov_analysis and connect with us on LinkedIn

Frequently asked questions

Will this event be recorded?

No. We do not routinely record events as we've found attending live events where you can interact is preferable. We will publish 'learning outcomes' from AiG Month sessions after events, so you can find out more about any useful links, articles, suggested learning, tools and so on.

Who can attend this event?

AiG Month events are designed for and often delivered by UK government analysts. They are open to all to attend however, including the general public, so if you're interested in analysis there will be something for you.

Who organises AiG Month?

AiG Month is organised by the Analysis Function Central Team. You can contact us about AiG Month at Analysis.Function@ons.gov.uk

What is the Analysis Function?

The Analysis Function is one of several cross-government functions tackling the big issues across the entire civil service. Other government functions include Finance Function, HR Function, and Commercial Function. All government analysts are considered to be members of the Analysis Function

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Organised by

Government Analysis Function

The membership of the Government Analysis Function is a wide and diverse community of people, it includes:

  • actuaries
  • economists
  • geographers
  • operational researchers
  • social researchers
  • statisticians and data scientists
  • analysts within the Government Digital and Data profession
  • anyone else working in analysis in government

The Government Analysis Function fits into the Civil Service’s functional model. Each analytical profession provides guidance on the expectations of a person in order to be recognised as a member of that profession.

The function brings together all members of the analytical professions as well as anyone or any team that produces analysis, evidence and research to support decision making in government.

The function does not remove the professional identities of each individual profession. It brings them together to be greater than the sum of its parts and to make efficiencies.

The government profession groups within the Government Analysis Function include: