Not just a defining your value proposition workshop

Who should attend?

For colleagues involved in marketing your charity or social enterprise

This is not just a value proposition workshop

The is the first of two marketing workshops in June.

It's all too common to dive into writing the marketing plan or strategy without having decided who it is you want to tell what.

You're busy people and it's hard to be heard above the marketing noise.

So this workshop will help you not just gain clarity on what your core proposition is, but what it is about the difference you make that different stakeholders or audiences you want to reach, care about.

Having this clarity means you can be more targeted about what you say, which marketing tool to use and make better use of the marketing resource you have. Less is more, as they say.

One of the great things about inclusive and participative workshops is that you'll also be able to share and learn from your peers. You'll also leave knowing about best practice and with a clearer idea of your USP (Unique Selling Point), why it matters and how to communicate it.

Being able to communicate your proposition clearly will in turn help you to leverage connections, funding and donors to secure your sustainability.

Event Details:

Date: 11th June 2025

Time: 9.30am - 1pm with tea and coffee

Location: Duke Street Baptist Church, Norwich, NR3 3AP

Why should you attend?

• Hear from your peers how they approach marketing
• Find clarity on what your audience cares about
• Understand the best tools to reach your audience
• Clarify your key messages for each audience
• Have the space and time to devote just to thinking about marketing with no interruptions

Outcomes achieved from the workshop include:

1. Participants have greater understanding of what a value proposition is and why it matters
2. Participants can succinctly explain their service/charity (elevator pitch) and their key messages
3. Participants have improved understanding of their audience and what they care about - enabling them to be more effective in reaching the right people with the right message
4. Participants have an improved understanding of the emotional, rational and other benefits of what they do alongside their USP and how to communicate it all

What else do we get?

• If you attend both workshops in this mini-series, you'll get a FREE editable Message House template.
• If you want to attend more of my workshops this year, you'll get 20% off all my workshops in 2025 as well as 20% off a follow-up bespoke Inclusive Facilitation workshop with your team or Board and/or 1-2-1 consultancy support.

A bit more about my values.

• Inclusive - it’s in the name of the facilitation I use because to include is to listen, to arrive at better results and to believe all the voices have both equal worth and are worth making adjustments to hear.

• Positive - this means exploring and naming the things people and organisations do well so that you can do more of them. Honesty too about changes that can be made - but never bashing or undermining a brilliant sector.

• Solution-focussed because that’s what’s needed in a frantically busy sector facing huge challenges and increasing need in communities deserving of answers.

• Equitable because I believe in treating you as we should be treating those you support - as an equal whose lived experience is of equal worth, needs to be heard and is a vital part of finding solutions.

• Pragmatic because having walked the walk I live in the real world, not in an ivory tower with ideas that won’t work for you.

• Enterprising means finding new ideas and solutions that work for you, your values and those of the organisation and its community. I will always be thoughtful about this and not attempt to crowbar solutions from elsewhere and assure they will work for you in your setting.