The webinar will showcase WWF’s research on the transition of dairy farmers in the UK to a regenerative farming system. Based on a financial model and in-depth analyses of five farms that have made this transition, the study demonstrates that regenerative dairy farming is a financially viable choice. The findings show that farms can become more profitable and resilient post-transition while also delivering benefits to nature, the climate, and farmers’ work-life balance. However, the research highlights that the risks and costs of the transition are not currently distributed equitably or efficiently across the supply chain, and there are insufficient incentives to enable the sector to transition at scale. Coordinated action is needed across supply chain actors, including retailers, processors, farmers, banks, insurance providers, consumers, and the government.