Responsible Innovation in Creative AI: Early Findings from the CREA-TEC Project
In this talk, Caterina Moruzzi will present early findings from the CREA-TEC project, an ongoing project in collaboration with Adobe that investigates the responsible integration of generative AI into creative practice. She will discuss initial results from a longitudinal study examining how creative professionals engage with GenAI tools, with particular attention to patterns of use, trust, and adaptation.
She will also share preliminary insights from a recent series of participatory workshops aimed at identifying future-relevant skills and associated training needs for creatives in an evolving technological landscape.
The final part of the talk will introduce the next phase of the project: a public exhibition, launching during the Edinburgh Festivals in August 2025, featuring three commissioned artworks that explore shifting notions of authenticity in the context of AI-generated content.
The talk will also be an opportunity to reflect on the challenges and opportunities of conducting cross-sector collaborations, and on the translation of empirical research into frameworks for responsible innovation.
Bio:
Dr Caterina Moruzzi is a Chancellor’s Fellow in Design Informatics at the University of Edinburgh, working at the intersection between the philosophy of art, history and philosophy of human and artificial creativity, and the philosophy of AI. In her ongoing projects, she investigates modes of shared agency and creativity between humans, data, and technology and the disruptive effects that emerging technological innovations can have on creative labour.
Her insights on art practices and the art sector come from her background as a classically trained pianist, while she deepened her expertise in philosophy of art during her Ph.D. (University of Nottingham, 2018) and the research of the latest years.
Since 2021, she closely collaborates with the Oxford Internet Institute and Adobe Research in projects which investigate public attitudes of reception of algorithmic content creation and curation. This collaboration resulted in several publications and in the organisation of the workshop “The Role of Embodiment in Human & Artificial Creativity” at the International Conference of Computational Creativity in 2022.
