Perfect the art of SEO Auditing 🔍
A successful SEO strategy starts with a solid audit. Whether you're an SEO professional or new to the industry, this hands-on training course will teach you how to conduct a comprehensive SEO audit, uncover hidden issues, and provide actionable insights to improve website performance.
What you'll learn
✅ How to conduct a full SEO audit—from analytics to backlinks.
✅ Setting up and running a technical crawl to spot website issues.
✅ Advanced keyword and content analysis to gain a competitive edge.
✅ Evaluating backlinks and their impact on rankings.
✅ Presenting audit findings effectively for maximum impact.
Leave with the skills, tools, and confidence to perform professional-level SEO audits!
Course agenda 👇
What is an SEO Audit?
- Understanding the role and purpose of an SEO audit.
Analytics
- Why auditing analytics is crucial.
- Auditing Google Analytics & Search Console.
- Pulling meaningful insights from data.
Technical Auditing
- Setting up a structured technical crawl.
- Identifying and fixing technical SEO issues.
- Understanding Page Experience signals.
- Advanced technical auditing techniques.
Keywords & Content
- Creating a keyword gap analysis.
- Clustering keywords and drawing actionable insights.
- Comparing content with competitors.
- Optimising for SERP features.
- Evaluating content quality at scale.
Backlinks
- Analysing your own vs. competitor backlink profiles.
- Using backlinks strategically to improve authority.
Pulling Your Presentation Together
- Best practices for presenting audit findings.
- Delivering an SEO audit that drives action.
Who Should Attend? 💭
SEO professionals, content marketers, digital strategists, and anyone looking to enhance their SEO auditing skills.
Meet your teacher! 👋
This course will be led by Gregory Edwards, Senior SEO & Training Manager and Archie Keen, SEO Manager at Blue Array.
With expertise in SEO auditing, they will guide you through the entire process, from setting up your audit to delivering impactful recommendations.
📍 Work.Life St Cross Street, 6-7 St Cross St, London EC1N 8UB, UK
🗓️ Thursday 15th May 2025
⏰ 9:30 am - 4:30 pm
Limited spots are available—register now!
