Google Ads is a key tool for creative and cultural organisations to boost awareness, sales, and website traffic. Join Momin, the Digital Culture Network’s Tech Champion for Search Engine Marketing and Optimisation, for a one-hour webinar on getting started with Google Ads.
You will learn:
- Google Ads basics
- How to set up and structure your campaigns
- Effective budgeting
Momin will share common challenges faced by creative and cultural organisations, based on his experience supporting museums, galleries, orchestras, and more. He'll cover effective campaign structure and keyword research, providing a framework tailored to the creative and cultural.
By the end, you should be able to budget and set up a Google Ads campaign yourself.
When is it happening and where?
This webinar takes place on Tuesday 10 June at 12 pm and will be hosted on Zoom.
What level is it?
This is suitable for beginners - No experience with Google Ads needed. The basics will be explained so it is suitable for everyone. If you already have had some experience, then you can use this webinar to make sure you are following best practice.
Accessibility
Live captions and BSL interpretation will be provided for this webinar. You will receive a copy of the presentation slides in advance. You can join and leave the online space as required, and choose if and how to participate in each element of the webinar.
If you’re unable to access the information on this page or register for the event using Eventbrite, please get in touch.
If there is another way we can make it easier for you to access this webinar, please let us know upon booking or get in touch at digitalnetwork@artscouncil.org.uk We ask you to give a minimum of 10 days’ notice where possible.
What type of webinar is it?
Instructional format with presentation slides. You will be able to ask questions using the Q+A function and engage with the presenters using the chat. This session will be hosted as a Zoom Webinar.
Can I book a place?
This webinar is presented as part of a funded programme for creative and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.
Can I ask questions?
Yes, and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn.
You can also ask questions on the day using the Zoom live-stream chat facility.
Can I receive 1-2-1 support?
The Digital Culture Network is part of a funded programme for creative and cultural organisations. We have a team of nine Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by or usually eligible for Arts Council England funding. You can fill in our online contact form to be put in touch with one of our Tech Champions, online contact form.
Please get in touch if you have any questions about your eligibility.
Date not convenient or you didn’t get a ticket?
Don’t worry! We regularly add new webinars to our event schedule. Visit the Digital Culture Network website to sign up to our newsletter and be the first to hear when we announce new events and head to our Knowledge Hub to watch recordings of previous webinars.
Questions?
Please email us at digitalnetwork@artscouncil.org.uk or for more information about the Digital Culture Network. To request free 1-2-1 support from a Tech Champion visit digitlculturenetwork.org.uk/ask-a-tech-champion/ or find us on Twitter @ace_dcn.
Privacy
When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.
