Show Me The Money: Funding Secrets for F&B Businesses

Show Me The Money: Funding Secrets for F&B Businesses

Get the knowledge and strategies to confidently navigate the fundraising process and take your brand to the next level

By LSE Generate

Date and time

Thursday, May 8 · 6 - 8pm GMT+1

Location

LSE Generate

Clare Market London WC2A 2AB United Kingdom

About this event

  • Event lasts 2 hours

Securing funding for a food and beverage brand isn’t just about having a great product—it’s about knowing how to tell your story, attract the right investors, and build a business that stands out in a highly competitive market. Investors are starting to care more about profits than ever before, and whether you’re bootstrapping, seeking angel investors, or accessing venture capital, understanding what investors really want (and what successful brands have done right) is key to getting funded and scaling effectively.

In this session, we’ll bring together investors and founders who’ve been through the journey—raising capital, making tough decisions, and learning hard lessons along the way. Expect candid insights, behind-the-scenes stories, and practical advice on:


  • What makes an F&B brand investable in today’s market. How do you get the first cheque in the bank?
  • Key mistakes founders make when pitching—and how to avoid them
  • What investors are really looking for beyond just sales numbers
  • The pros and cons of different funding options (angel, VC, private equity, crowdfunding, etc.)
  • How to balance growth, profitability, and investor expectations


Whether you’re looking for your first round of funding or planning your next big raise, this session will equip you with the knowledge and strategies to confidently navigate the fundraising process and take your brand to the next level! 🚀

Organized by

LSE Generate is the home for entrepreneurship at the London School of Economics, with a focus on socially-driven ventures.