Social media offers schools a fantastic opportunity to build their reputation, but needs to be handled carefully to protect the interests of the school’s staff and students.
This hands-on social media course for schools will ensure you understand how social media works, and how to use it effectively. We will cover:
- Strengths and weaknesses of different social media platforms
- Developing a Social Media Policy and Strategy
- Security and privacy settings on social media
- What to share on social media?
- Building followers
- Managing negative or inappropriate comments
- Scheduling posts on social media
- Easy ways of editing and creating images
- Daily and weekly planning
- Integrating social media with other marketing activities
- Measuring the results
For each of the 2 main platforms – Facebook and Instagram – we will look at:
- Its features and how to get the best from them
- Apps which help with the management of each platform
- Learning from good and poor examples of their use
We will also have a brief discussion of other social media such as Twitter/X, TikTok and YouTube.
With a maximum of 8 attendees, this is an interactive workshop allowing plenty of time for questions and discussion. There will be a coffee break mid morning, and a one hour lunch break at 1pm. The workshop will be delivered via Zoom, and you will be emailed a link to the meeting before the day.
Payment
If you are not able to pay by card, please contact me on 07536045588 and I will send an invoice for payment before the workshop. Please note that you cannot purchase tickets via the Eventbrite app as this is an online event, but you can buy them via Eventbrite on a computer.
Who Should Attend?
This social media course is suitable for anyone handling the school’s social media accounts and marketing, whether it is a head teacher, teacher, administrator, or business manager.
If you are booking on behalf of a colleague, please let us know the email address of the attendee, so that we can send the Zoom link and joining instructions directly to them.
About The Trainer
Beryl Pettitt has worked with schools to improve their marketing since 2010, so understands the marketing and social media issues which affect schools. She likes to involve all participants so that they can take away an action plan for their school’s social media. Beryl has an MA in Marketing and the Chartered Institute of Marketing Diploma in Marketing, combined with over 30 years experience in marketing.
What They Say About Us
Here is just some of the positive feedback we get:
“Excellent training on using Social Media for Schools. Beryl offered real insight into the process from setting up to posting and analysing engagement. Thorough and in depth and able to target support to each person on the meeting. Highly recommended." Simon Downes, Deputy Head Teacher, Bradshaw Hall Primary School
"This is a fab course specifically on school social media marketing - really, really recommend. It is reasonably priced with very useful practical advice.” Suzanne Barber, Communications Officer, HInchley Wood School
"Beryl's training for social media marketing for schools was really helpful in embedding our knowledge around how to use social media effectively. She was incredibly patient and pitched her training just right so it was accessible to everyone." Julie Nash, Cluster Finance and Administration Manager, St Matthias Primary School
"Thank you very much for yesterday's course. I found it enormously helpful and feel that my knowledge of how to use the various social media platforms that we covered has been hugely boosted." Debbie George, Tunbridge Wells Girls' Grammar School
“I really enjoyed the whole day. I feel much more confident about using social media to promote out Trust and I have come away with loads of ideas – I can’t wait to get going! Thank you so much Beryl.” Ali Broadhurst, PA to the CEO, The Aspire Educational Trust
"Thank you Beryl! This course was very Informative and interactive. It was extremely helpful to go through each step together, highly recommend." Georgia Carey, St Margaret's Hampstead
"Beryl has delivered an extremely interesting workshop on Social media Marketing for Schools. She is very knowledgeable and the information and tools she made us aware of are really useful and they will be applied during the development of our social media platforms." Charoula Blackwood, St Michael's Catholic School
"Beryl is very knowledgeable and communicates really well. She has endless patience. She was very well prepared and had taken into account what we actually needed for our business. Each session was focused but with sufficient time for us to understand, ask questions and have a go. As a consequence, we feel that we are ready to move forward with our social media on both platforms. I would not hesitate to recommend her and will definitely be contacting her again in the future." Claire May, Head Teacher, Longwood School and Nursery, Bushey
“Beryl was very informative and extremely helpful in our recent marketing training. The structure of the days were well planned and she has helped my understanding of marketing, particularly in social media. I wouldn’t hesitate to recommend her.” Kelly Noble, Knole Academy, Sevenoaks
“Beryl was very patient and knowledgeable. She had clearly taken the time to research our Trust and had a good understanding of us and what we were aiming to achieve – she was then able to tailor the training to suit this. Many thanks” Lucy Waterhouse, Head of School, Haymoor Junior School, Teach Poole Trust
Cancellations and Transfers
We limit group sizes to 8, and many of our workshops sell out. For this reason, we request that you cancel at least 24 hours before your workshop. This will allow us to offer your spot to another customer. You may call us on 07536045588 to cancel.
If you give us at least 24 hours notice of your need to cancel, we will credit your payment toward another workshop, but you may only re-book once.
