Startup School: How to reach your first customers
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Startup School: How to reach your first customers

Join us for the third session of the Level Up series, where we'll find out how to achieve the all-important traction in your start-up.

By LSE Generate

Date and time

Tue, 29 Apr 2025 10:00 - 11:30 PDT

Location

Online

About this event

  • Event lasts 1 hour 30 minutes

Are you a first-time founder? Do you have a business idea but you don’t know where to start? Want to change the world but need help with the first step?

Startup School is the place to start!

Startup School is a series of of live interactive workshops with entrepreneurial experts who will teach you how to test your assumptions, where to find your first customers, how to build your MVP, where to look for finance and funding, and what steps to take next.

You can find all the events in this series here.

If you join six of the workshops, you’ll receive a LinkedIn certificate of programme completion from LSE.

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You've got an idea for a business. Now how will you find the first people to buy from you? Join our Growth Marketing Entrepreneur in Residence Ruben to find out how to achieve the all-important traction in your start-up.

This session will cover

  • How to create an irresistible offer
  • How to write compelling messaging
  • How to find an acquisition channel
  • How to set up a high-converting funnel to acquire customers
  • How to reach your first ten customers

    Ruben Portz is one of LSE Generate's in-house Entrepreneurs in Residence and our growth advisor. He has helped companies like Seneca Learning scale to millions of users and an 8-figure exit. He has also sat at the other side of the table within the venture capital firm Forward Partners, supporting their portfolio of startups to scale efficiently. He is currently the COO of Novabook, a startup building the best finance partner for founders.

Organised by

LSE Generate is the home for entrepreneurship at the London School of Economics, with a focus on socially-driven ventures.