Tech For Growth: Digital Marketing That Clicks

Does creating digital content for your business feel like a bind or last on your list?

Alan Bates from Authorless.ai leads this interactive workshop on creating engaging, authentic, and effective digital marketing content, from blog posts to social media.

The session is packed with strategies and digital tools that save time while enhancing your brand’s online presence.

By joining this webinar, you'll learn how to:

1. Marketing

• Identify your audience and which platforms they use
• Build your brand and craft a strong value proposition
• Tailor your messaging through videos, blogs, and social posts
• Get the most from testimonials

2. Content Strategy: When You Don’t Have a Marketer

• Create calendars for key dates, PR moments, and topical content
• The buying journey and content types
• Write and produce content with the help of AI and other digital resources

3. Scheduling

• Planyour publishing in advance for stress-free marketing
• Time your posts to maximise engagement.

The workshop will also demonstrate cutting-edge marketing automation tools, including Authorless.ai, to show how businesses can streamline content creation and posting without compromising authenticity.

Following the workshop, you will:

• Have practical strategies to drive growth in your business
• Have the digital tools and mindset for creating digital content
• Understand how Tech For Growth's dedicated 1-2-1 specialist consultancy can support your business

About our Speaker:

With over ten years as a tech entrepreneur and a passion for marketing, Alan Bates saw that creating digital content was a real challenge for small businesses—often more complicated than needed. Wanting to make things easier, he dived into the world of marketing and found a way to simplify the planning, creative, and technical process. By combining innovation with smart marketing strategies, he founded Authorless.ai—an AI-powered platform that helps take the hassle out of content marketing.

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About Tech For Growth

Tech for Growth is a fully funded initiative that provides dedicated, targeted tech adoption consultancy to small and medium businesses in the West of England and North Somerset.

A West of England Mayoral Combined Authority and North Somerset council initiative, delivered in partnership with Business West and techSPARK, to help SMEs in the region improve their digital skills to grow. Get in touch with us in the West of England or North Somerset, and see how we can help your business.

Your Data

We take your data very seriously and are committed to the privacy and security of it. This event is funded by the West of England Combined Authority as part of the Social Economy West programme, and North Somerset Council, your data will be passed to them. Their privacy policy is available at West of England/ Privacy and North Somerset/ Privacy.

Where you provide personal data to us, it is essential that you have the right to give us that personal data, and to allow us to use it as anticipated by the arrangements between us. This includes where the personal data that you are providing relates to people other than yourself. We will rely on you to make sure that you do have those rights. Both we and you will comply with our obligations under all relevant laws and rules on data protection and privacy.

The support provided through Tech for Growth may involve referrals to third parties and data may be shared with them for the purpose of delivering this support.