This webinar outlines strategies to boost online sales by optimising conversion rates.
It discusses attracting traffic to your website, and then focuses on improving product discovery (navigation, search, filters), website elements that increase sales and how to convince your visitors to buy.
Finally, a streamlined and trustworthy transaction process, particularly the checkout, is crucial to minimise abandonment.
Topics covered in this session:
- The importance of attracting the right traffic: Understand the 'buyer intent' of different traffic channels and prioritise those with higher conversion rates, like organic search, paid search, email and referral
- Optimise the 'trading' experience: Make it easy for customers to find, evaluate and decide to buy your products through effective site architecture, search functionality, compelling product presentation and clear offers
- Simplify and build trust in the 'transaction': Ensure a straightforward and secure checkout process with clear costs, delivery information and visible trust signals to minimise cart abandonment and encourage purchase completion
Gerard Keohane is an e-commerce expert with nearly 20 years of industry-grade experience. In 2006, he founded StudioForty9, an award-winning team with a national and international reputation for excellence in e-commerce, digital marketing and web development. StudioForty9 has been the 2017 and 2023 Supplier of the Year to the retail industry, awarded by Retail Excellence Ireland.
If you have any questions you'd like Gerard to answer during the webinar, please send them to events@enterprisenation.com.
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How to join the online webinar
When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)
