Advance your Technical SEO skills
Take a deep dive into technical SEO and gain the skills needed to optimise crawling, indexing, page experience, and more. This expert-led training is designed for those with prior SEO knowledge who want to tackle complex technical issues and improve website performance.
What you'll learn
✅ Key components of technical SEO and why they matter.
✅ How to manage crawling, indexing, and crawl budget effectively.
✅ Page experience insights, including Core Web Vitals & site speed.
✅ Advanced topics like schema markup and internationalisation.
✅ How to identify and fix common technical SEO problems.
Leave with the confidence to diagnose and resolve technical SEO challenges!
Course agenda 👇
Introduction to Technical SEO
- What technical SEO includes & why it’s important.
- Common technical SEO problems.
Crawling & Indexing
- Understanding crawl budget and how to optimise it.
- Controlling what search engines crawl & index.
- Other factors impacting crawling & indexing.
Page Experience
- What is page speed & Core Web Vitals?
- Why page experience is critical for SEO.
- How to test and optimise for better performance.
- Other key factors for user experience.
Other Technical Issues (Optional Topics)
- Understanding and addressing duplicate content.
- Internationalisation & hreflang best practices.
- Implementing schema for structured data.
Who should attend? 💭
SEO professionals, developers, and marketers looking to refine their technical SEO expertise and solve complex site issues.
Meet your teacher! 👋
This course will be led by Abby Mawhinney, SEO Manager at Blue Array.
With expertise in technical SEO, they will guide you through the complexities of crawling, indexing, page speed, structured data, and more, equipping you with the skills to troubleshoot and optimise websites for maximum search performance.
📍 Work.Life St Cross Street, 6-7 St Cross St, London EC1N 8UB, UK
🗓️ Wednesday 15th October 2025
⏰ 9:30 am - 4:30 pm
Limited spots are available—register now!
