The Future of AI Tools for the Three Marketeers: Smart Marketing in 2030

Smart Marketing in 2030 is an exclusive masterclass led by Andrew Bel-Dean, a cloud and AI expert with 30+ years of experience across AWS, Google Cloud, and Azure.

Designed for Creative Directors and Senior Marketing & Comms leaders, this session explores how AI will transform content, data, and media by 2030. Expect hands-on AI exploration and realise tangible impact for your business by linking AI innovation to real-world marketing strategies.

Please note - due to capacity restrictions, only one attendee per company is permitted.

The world of marketing never stands still but AI is about to revolutionise the industry in ways we are only just beginning to imagine. We’re not just talking about a few handy automation tools or smarter chatbots. AI is fundamentally reshaping how we create, analyse, and deliver marketing.

That’s exactly what we’ll explore in The Future of AI Tools for the Three Marketeers: Smart Marketing in 2030 - an exclusive masterclass designed for Creative Directors and senior marketing leaders in Greater Manchester.

I’ve spent 30+ years working across AWS, Google Cloud, and Azure, helping businesses stay ahead of the tech curve. And I can tell you with confidence, the next decade will completely transform how we use content, data, and media and the brands that embrace AI early will be the ones leading the way.

But this isn’t your typical AI talk. No hype, no fluff - just real, strategic insights that will help you understand:

How AI will reshape content – from hyper-personalised storytelling to AI-generated campaigns.

The evolution of data – moving from traditional analytics to AI-powered predictive and generative intelligence.

The next frontier of media – AI-driven audience targeting, real-time creative testing, and automated execution.

This session is about giving you the practical knowledge and hands-on experience to take AI from a buzzword to a tangible advantage in your business.

The AI-Powered Muse

Forget writer's block. AI is rapidly evolving from a simple content generation tool to a sophisticated partner in the creative process. We'll explore how AI can assist in brainstorming, concept development, and even the creation of compelling narratives across various mediums. Imagine AI that can analyse trending topics, predict viral content, and even personalise messaging at scale, all while maintaining the human touch that defines truly engaging content. This session will delve into the ethical considerations surrounding AI-generated content, exploring the balance between automation and authenticity. We will discuss how creative directors can harness these tools to amplify their team's creativity, not replace it, and how to manage the evolving relationship between human creativity and AI assistance.

Data: Decoding the Digital Deluge

Data is the lifeblood of modern marketing, but its sheer volume can be overwhelming. AI offers the promise of turning raw data into actionable intelligence. We will examine how AI-powered analytics can provide deeper insights into consumer behaviour, predict future trends, and personalise customer journeys with unprecedented precision. Imagine a world where AI can identify hidden patterns in your data, allowing you to anticipate market shifts and optimise campaigns in real-time. This session will explore the latest advancements in AI-driven data analysis, including predictive modelling, sentiment analysis, and customer segmentation, and how these tools can empower marketers to make data-driven decisions that drive tangible results. Crucially, we will also discuss the ethical implications of data collection and usage in the age of AI, emphasising the importance of responsible data practices and maintaining consumer trust.

Media: The Algorithmic Advantage

The media landscape is becoming increasingly complex, with a multitude of channels and platforms vying for attention. AI offers marketers the opportunity to navigate this complexity with greater efficiency and effectiveness. We will discuss how AI-powered platforms can automate media buying, optimise ad placements, and personalise media experiences for individual consumers. Imagine AI that can predict the optimal time to reach your target audience, tailor ad creatives to individual preferences, and even measure the impact of your campaigns in real-time. This session will explore the latest developments in AI-driven media planning and buying, including programmatic advertising, dynamic creative optimisation, and cross-channel attribution. We will also discuss the potential challenges and opportunities presented by the increasing influence of algorithms in shaping media consumption.

The GM Advantage: Leading the Charge

This presentation is specifically tailored for senior leaders in the GM marketing community. We will explore how local agencies and corporations can leverage the region's burgeoning tech scene and collaborative spirit to become leaders in the AI-powered marketing revolution. We will discuss potential partnerships, talent development strategies, and the importance of fostering a culture of innovation within your organisations.