The Roadmap to Success – Mastering PR & Press for Key Industry Moments
What to expect from this session: One of the biggest lessons we've learned from running a top-tier PR agency and developing a world-class press platform is which assets work best and when to maximise a successful announcement. Timing and presentation are everything - having the right materials ready at key moments can make all the difference in amplifying your announcement and capturing the attention of media and influencers. In this session we’ll share our insights to help you navigate major industry beats - from Summer Game Fest to Steam Next Fest. Whether you're working with a PR agency or handling everything yourself, this talk will break down exactly what you need to ensure successful communications around your announcement.
About Indigo Pearl: Indigo Pearl is a leading PR agency in the gaming space, with experience spanning massive AAA blockbusters, beloved indie gems, and everything in between. We’ve also built PXN, the industry gold standard for press sites, trusted by Nintendo, Xbox, PlayStation, Ubisoft, EA, Bethesda, and many more.
Session Hosts: Caroline Miller & Olly McGowan of Indigo Pearl
Website: www.indigopearl.com
Contact Details: caroline@indigopearl.com / olly@indigopearl.com
This session is part of Ukie's Games Insight Month 2025, a series of curated webinars throughout May 2025, aiming to equip businesses with vital knowledge and insights from leading industry experts on challenges faced collectively within the industry. Each session will comprise of a 40-45 minute webinar, followed by Q&As from the audience and will be recorded and hosted on our UkieTV channel on YouTube.
