The Ultimate 2025 Gaming Marketing Report: Trends, Tactics & Benchmarks
What to expect from this session: Get ready for an in-depth look at the state of gaming marketing in 2025. As a market leader in performance marketing, Theorycraft Marketing uses real campaign data from the games we scale to provide exclusive insights into channel performance and strengths. Unlike generic reports, we’ll break down which channels work best for different strategies, from performance marketing to brand building, helping you optimize your spend and maximize impact. Whether you’re launching a new title or scaling a global hit, expect data-driven strategies to refine your approach and stay ahead of the competition.
About Theorycraft Marketing: Theorycraft Marketing is a leading paid media specialist, known for its expertise in performance marketing. The company crafts global user acquisition strategies for top-tier games like PUBG, Frostpunk 2, Subnautica and Sniper: Ghost Warrior franchise, while also collaborating with indie superstars like Coatsink and Exor Studios to drive success. Additionally, Theorycraft Marketing has successfully helped Asian companies break into the Western market, most notably with Last War: Survival, helping them become the #1 highest-grossing mobile game worldwide. With a data-driven approach, Theorycraft is committed to delivering innovative solutions that fuel growth and maximize impact in the gaming industry.
Session Host: Nick Ellis, Managing Director of Theorycraft Marketing
Website: www.theorycraftmarketing.com
Contact Details: nick@theorycraftmarketing.com
This session is part of Ukie's Games Insight Month 2025, a series of curated webinars throughout May 2025, aiming to equip businesses with vital knowledge and insights from leading industry experts on challenges faced collectively within the industry. Each session will comprise of a 40-45 minute webinar, followed by Q&As from the audience and will be recorded and hosted on our UkieTV channel on YouTube.
