User experience design for online tools and products (Somerset House)

Who will use the tool? How will they access it? What will they use it for? These are all questions organisations need to consider before creating a data tool or product.

Finding the answers to these questions often requires going beyond anecdotal evidence from team members or consulting your most loyal clients—you need to ask the right people the right questions.

In this interactive half-day workshop, our trainers will guide you through the key principles of UX and explain why it's important. They'll demonstrate how to interview users and use these insights to create personas, considering user needs, motivations, and pain points. You'll also participate in exercises designed to help you lead user needs workshops within your organisation.

Who should attend

This course is designed for individuals working with data who are seeking guidance on effectively engaging their audience. No prior design expertise is required. This friendly and supportive workshop encourages you to explore and apply approaches to user needs analysis.

"A welcoming space, interesting people, and insightful conversation. The workshop left me feeling inspired!"— Savena, UX Designer

"Loved it! Great way to collaborate and share knowledge." — Amir Jabari, Software Lead at Crowdmuse

What you'll gain

• An understanding of what UX is
• Key principles of user research
• Insights into your own audience's user needs
• The confidence and tools to lead user needs and persona workshops with your colleagues

Agenda

• Introduction to user research and UX, and why we need it
• How to discover the needs of your audience
• Exercise: Group persona workshop (using an example project)
• Exercise: Exploring the needs of your audience
• Sharing and discussing your outcomes

About the trainers

Marco Bernardi

Head of Design at Applied Works and former Design Director at Accurat in Italy, Marco is also a visiting lecturer and a strong advocate of user-centred design. In his professional experience, he has worked with data to craft analytics tools, experimental interactive experiences, and engaging data-driven narratives.

Grace Treacher

Designer at Applied Works and recent BA (Hons) Graphic Design graduate from Kingston University, Grace has a particular interest in how data can be made more accessible and inclusive.

Can't make the date, or the workshop is full? Get notified about future dates by adding your details to our mailing list.