Using Content Clusters for Human-Centric Conversions

Content clusters might sound like just another SEO buzzword, but when done right, they can have a serious impact on your site structure, user experience and most importantly, your conversion rate. That’s where Carl comes in. Fresh off the BrightonSEO Main Stage, he’s bringing the latest thinking and actionable tips straight to your screen in this Brunch & Learn.

In this session, Carl will walk through what content clusters are, how to build them into your site structure, and why they’re so powerful when it comes to guiding users through your content. He’ll also cover how clusters support SEO performance and improve conversions, making your existing content work harder for you.

Expect practical advice, clear explanations and insights you can start using right away.

Got a burning question about SEO or content structure? Submit it during registration and we’ll make sure Carl gets it ahead of time so he can tailor the session to what you need most.

KEY TAKEAWAYS

A clear understanding of what content clusters are and how they work

How to structure your site to better support users and SEO

Practical ways to boost conversions through improved content strategy

Carl Poxon - SEO Director
Carl spends his days helping clients elevate their brands through the power of SEO. From crafting strategies that hit objectives to running campaigns that deliver next-level results – he’s all in.

Carl’s experience is tough to beat – he’s been working online since the days of domain name gold rushes. With a background spanning domain registration, early SEO, Digital Newsrooms, and roles across both in-house and agency teams, Carl brings a wealth of knowledge to every project at Reflect.

Note: this event is strictly for brands, agency sign-ups will be questioned.