Who will buy your product or service? Without knowing, it's difficult to pitch, project sales, and know where and how to sell your product.
Business adviser Alex will introduce Value Proposition Design. The value proposition canvas is a visual tool that ensures you don't treat your customers as passive consumers.
What are your considerations when pricing?
Are your customers buying on value?
Do they think your product will make them look cool, be satisfying to buy, or give them reassurance?
Once you've written your canvas, how do you test your assumptions? Alex will show you the sources of desk research and give you an introduction to carrying out your own direct research.
Finding customers is hard but easier to do before making your product. Secure investment and orders early with a validated value proposition.
