Many companies (large and small) struggle to articulate adequately the value they offer customers, often promoting product features or making generic assertions about the benefits of their solution with little focus on any specific target customer. A compelling value proposition, on the other hand:
- expresses your business offering in terms of the value it offers to specific customers
- differentiates you from your competitors
- forms the basis of all marketing and sales activities and materials
- perhaps most importantly – clarifies in your mind what you and your company actually do!
This hands-on workshop will take you through a series of straightforward steps in which you develop a set of compelling, customer-oriented value proposition statements, which you can use immediately to connect with potential customers, prepare a marketing plan, update your website, etc.
Facilitator:
Ian James — Entrepreneur In Residence, SETsquared Surrey
Who should attend:
The workshop is applicable to B2B companies at all stages of growth. For early-stage start-ups, it helps you to identify and attract the attention of potential customers, and for growing businesses it allows you to develop messages to address new market segments.
Cost
This training is available to SETsquared members.
Training provider
This event is delivered by SETsquared Surrey, the world’s Number 1 University-led business incubation programme.
SETsquared Surrey supports over 60 fast-growth start-up businesses. Our Enterprise Experts and Entrepreneurs in Residence deliver comprehensive training and advice to business leaders about go-to-market, investment, and innovation strategy.
