Why user testing matters and how to do it

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How can you tell if your communications work unless you test them? Learn why guessing costs more than testing, and how to get clear answers from real users without breaking your budget or timeline.
Whether you're new to user testing, have misconceptions about how it works, or want to explore different ways of doing it, this session is designed for you.Our expert panelists bring diverse perspectives and hands-on experience across various user testing approaches. They'll share practical insights, success stories, and reflections about what works, what doesn't, and why user testing is a crucial investment for any customer-focused organisation.What You'll Learn:

• Why user testing matters: the business case and real-world impact
• Common misconceptions about user testing and how to overcome them
• Different testing methodologies and when to use each approach
• Practical tips for getting started
• Special considerations for diverse user groups and environments

Who Should Attend:

• Anyone responsible for communications or engagement
• Marketing professionals looking to better understand customer behaviour
• Business leaders interested in evidence-based decision making

Our Panel:
Join Quietroom's communication experts: Cath Collins, Julia Fox, Maddie York and chair Isla MacFarlane, to discuss:

• Designing the right test for the insight you need
• Qualitative vs. quantitative testing approaches
• Inclusive testing and EDI (Equality, Diversity & Inclusion) considerations
• Specialised testing environments (including industrial and factory settings)
• Remote vs. in-person testing methodologies
• Budget-friendly approaches to gathering user insights

Format:
A 50-minute session, including a panel discussion followed by Q&A. This is your chance to get practical advice from seasoned professionals in an informal, conversational setting.

Register now to secure your spot!

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Wednesday Wisdom is a weekly learning hour at Quietroom. An invited expert, or one of our own team, introduces an interesting topic that connects to pensions, investment or insurance, and we chat about it. Once a month we open up the event to friends of Quietroom too – so do join us if you’re free.

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