When should I host my pop-up event?

The best time for your event depends on the nature of your pop-up — for example, a limited-edition ice cream pop-up best suits a summer launch in an open space, while an event for a new footwear collaboration may best suit an indoor venue. You may also want to consider seasonality and organise your pop-up around holiday events, such as Valentine’s Day, Halloween, or Christmas.

How can I host a virtual pop-up event?

While most pop-ups are typically in-person events, virtual pop-ups are also an option to engage a wider audience. There are many ways to get creative with a virtual pop-up — for example, livestreamed events to showcase a new product, or a virtual Q&A to allow viewers to interact with an influencer or celebrity. You can also add excitement with limited tickets to virtual pop-up events, and offering guests the chance to access exclusive products or discounts.

How can I promote my pop-up event?

To promote your pop-up event successfully, consider the following strategies: 1. Build buzz with recognisable branding: • Invest time with a graphic designer to create instantly recognisable branding. • Utilise this branding across social media channels to engage with influencers and host countdowns to build anticipation. 2. On-street marketing: • Implement on-street marketing, including posters, billboards, a pop-up event stand, and pavement boards. • Tailor your advertising approach based on the nature of your pop-up event, such as pop-up cinema advertising. 3. Utilise Eventbrite's toolkit: • Leverage Eventbrite's toolkit for reaching the right audience and increasing sales. • Focus on showcasing the unique aspects of your event, whether it's an exciting dining experience or a limited-edition product launch. 4. Collaborate with other brands: • If working with other brands, such as influencers or local bars, leverage their platforms for additional promotion. • Highlight partnerships and collaborations to enhance the overall appeal of your pop-up event. 5. Use a variety of marketing channels: • Employ a mix of marketing channels, including email marketing and social media integration. • Take advantage of Eventbrite's tools to spread the word and reach your target audience effectively.

How can I measure the success of my pop-up event?

To measure the success of your pop-up event, follow these steps for effective data tracking and analysis: 1. Use the Event Dashboard: • Access your central hub for event health. • Quickly view key metrics such as Net Sales, Tickets Sold, Page Views, and Payouts. • Tailor information based on your pop-up event's lifecycle. 2. Leverage event analytics: Navigate to your organiser homepage in Eventbrite, select "Reports" and explore different report types, including: • Sales: Understand ticket and registration sales, attendee discovery, and event page traffic. • Attendees: Gain insights into attendee locations and ticket purchases. • Box Office: Access details on at-the-door sales, check-ins, and ticket transfers. • Finance: Review an itemised summary of past and future payouts. • Inventory: Track the status of sold and available seats. 3. Dive into event reports: Uncover deeper insights with specific reports like: • Traffic and Conversion Report: Monitor event page visits, sources of discovery, and top-performing channels. • Attendee Summary: View and export attendee details for further analysis. • Custom Question Responses: Retrieve responses to custom questions asked during registration. • Event Attendance: Review attendee arrival times post-event. By analysing this comprehensive data, you can: • Enhance marketing strategies based on traffic and conversion insights. • Understand attendee behaviour and preferences through detailed attendee summaries. • Evaluate the success of custom engagement strategies using responses from registration questions. • Assess the overall attendance experience by reviewing arrival times. For more information access our article on Event Reports: How to Track Success Before and After Your Event .

How to Host a Successful Pop-Up Event Attendees Will Love

Q: What is a pop-up event?

A pop-up event is a short-term gathering held in a temporary space or venue, typically lasting for a few days and organised for promotional purposes. These events are designed to create buzz and excitement, offering a unique experience for the audience. Pop-ups capitalise on their temporary nature to generate interest and engagement through surprise and novelty, making them an effective strategy for marketing and brand promotion.

Q: How can I create a pop-up event?

Here are four tips on how to organize a pop-up event your attendees will love: Choose your pop-up theme: Delight attendees with a unique pop-up event concept - think chef-led dining events in a secret location, immersive product experiences, and influencer meet and greets. Decide your pop-up venue: A key part of pop-up event logistics is choosing a venue. Consider retail parks, market halls, and shopping centers - or get creative with secret warehouses and underground venues. Get to know your audience: Whether your attendees love celebrity signings or the chance to shop rare products, sell more tickets by catering your pop-up to your target audience. Offer guests complimentary services: Generate excitement with exclusivity - and entice attendees with complimentary services, food and drink refreshments, free samples, or branded merchandise. For more tips, read our blog on how to organize a pop-up event .

How to host a successful pop-up store event

From limited-edition product launches to novelty restaurants in unique spaces, pop-up events are an exciting way to engage your community. Discover all the tools — and tips — you need to host a successful pop-up with Eventbrite

What is a pop-up event?

A pop-up is an event in a temporary space or venue — usually lasting a few days — for promotion purposes. As they’re temporary, pop-ups are a great way to generate buzz and entice your audience with fun, surprise, and novelty

How to host a pop-up event

Power your pop-up with our all-in-one events management platform

How to set up a pop-up event

Whether you’re hosting an exclusive product pop-up or a bar in a secret location, our customisable pages make it easy to generate excitement and create and brand your unique event.

How to promote a pop-up event

Spark attendee anticipation for your pop-up store and spread the word with Eventbrite’s advanced marketing tools — from targeted emails to social media ads.

How to sell pop-up store tickets

Streamline your pop-up ticket sales with simplified payment processing, embedded checkout, and mobile payments — so guests can score tickets in seconds.

How to measure the success of your pop-up event

Measure the success of your pop-up event marketing with our reporting and analytics tools, as well as exclusive audience insights — so you can grow your business.

4 tips on how to plan a pop-up event

From choosing a great concept to finding the perfect venue, discover our tips on how to organise a pop-up event your attendees will love.

Choose your pop-up theme

Delight attendees with a unique pop-up event concept — think chef-led dining events in a secret location, immersive product experiences, and influencer meet and greets.

Decide your pop-up venue

A key part of pop-up event logistics is choosing a venue. Consider retail parks, market halls, and shopping centres — or get creative with secret warehouses and underground venues.

Get to know your audience

Whether your attendees love celebrity signings or the chance to shop rare products, sell more tickets by catering your pop-up to your target audience.

Offer guests complimentary services

Generate excitement with exclusivity — and entice attendees with complimentary services, food and drink refreshments, free samples, or branded merchandise.

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Frequently Asked Questions

Create your pop-up store event

Create, host, and manage your pop-up events all in one place with Eventbrite

How to host a successful pop-up store event

What is a pop-up event?

How to host a pop-up event

4 tips on how to plan a pop-up event

Publish your events for free

The all-in-one toolkit to grow your events

Low fees for your attendees

Hosting a large or complex event?

Frequently Asked Questions

What is a pop-up event?

How can I create a pop-up event?

When should I host my pop-up event?

How can I host a virtual pop-up event?

How can I promote my pop-up event?

How can I measure the success of my pop-up event?

Create your pop-up store event